Freelancer profile translated to English.
Back to original languageAbout Mélanie
I am Mélanie, founder of Studio MIA, a studio specializing inbranding, graphic design, and digital strategy.
I help brands and companies build a strong identity, clarify their positioning, and communicate with impact.
I can assist you with:
- developing or strengthening yourbranding(visual identity, brand universe, art direction)
- designing yourvisual materials(logos, posters, flyers, presentations, etc.)
- defining or consolidating yourcommunication strategy(audit, positioning, action plan)
- managing yoursocial mediaand creating content consistent with your brand image
My goal: to create clear, aesthetic communication aligned with your identity.
👉 Let's discuss your needs together and see how we can grow your brand.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- FreelanceDigital CommunicationCONSULTING AND AUDITSFebruary 2021 - Today (5 years and 5 months)💡 Branding & Brand Identity
- Creation or redesign of visual identity (logo, color palette, typography, graphic universe)
- Development of graphic guidelines and art direction
- Definition of brand positioning and personality
📈 Communication Strategy- Comprehensive audit of existing communication
- Creation or consolidation of your brand strategy
- Development of a clear action plan aligned with your objectives
💬 Social Media & Digital Content- Management or support for your social media
- Creation of content consistent with your image (visuals, videos, stories, carousels)
- Editorial calendar, tone of voice, and storytelling
🎨 Graphic Design & Communication Materials- Design of print and web visuals (posters, flyers, presentations, banners, etc.)
- Layout and design of professional documents
- Graphic adaptations for your campaigns and events
- La Vie NaturelleMarketing OfficerHEALTH AND WELLNESSSeptember 2017 - June 2023 (5 years and 9 months)Montpellier, France🎨 Graphic Design & Communication Materials
- Design of the seasonal catalog (layout, art direction, visual consistency)
- Creation of visuals and communication materials (posters, flyers, presentations, banners, etc.)
📈 Digital Strategy & Marketing- Implementation of email strategy and campaign programming
- Development of a customer loyalty strategy
- Management and updating of the website (content, news, SEO optimization, user experience improvement)
💬 Social Media & Communication- Management and animation of social media (strategy, planning, content creation)
- Global support for brand consistency and communication tone
- Vacances BleuesWeb Marketing OfficerTRAVEL AND TOURISMJuly 2016 - September 2017 (1 year and 2 months)Marseille, France💻 Web Management & Optimization
- Management, development, and animation of the group's websites (integration, content updates, optimization, and web writing)
- Monitoring performance levers (SEO, SEA, SEM, affiliation) and traffic analysis
🎨 Digital Creation & Production- Design and distribution of email campaigns
- Creation of banner kits and redesign of web pages
- Creation of web materials aligned with brand identity
📊 CRM & Relational Marketing- Implementation of CRM strategy and campaign management
- Programming of offers and targeting according to marketing objectives
- Management and exploitation of the customer database (collection, segmentation, analysis)
Recommendations
Be the first to recommend Mélanie
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bachelor's Degree in Applied Foreign LanguagesAix-Marseille University2014
- Master 2 in Organizational Communication and Sustainable DevelopmentSchool of Journalism and Communication of Aix-Marseille2016