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Melanie Maecker-TursunMM

Melanie Maecker-Tursun

Positioning | Branding | Design

€720/day
Hamburg, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Melanie

"Let's create. Together."



I offer clear concepts that give people, brands, and companies a strong, recognizable personality – strategically thought out, creatively designed.

As a communication designer with a degree and an experienced art director, I am an expert in positioning, branding, and visual identities.

My goal: To create attitude and visual clarity in a complex world.

I am not just a designer, but also a thinker, sparring partner, and process facilitator. Together, we develop solutions that not only look good but also work – strategically and creatively.
With experience, enthusiasm, and a fine sense for nuances, I guide my clients through the creative process – from the initial idea to implementation. Together, we develop solutions that not only look good but also function.
Great things can arise from small ideas.

Let's start with a conversation. I look forward to it.
//More about me and my projects can be found here:
ponymithorn.com
  • German

    Native or bilingual

  • English

    Conversational

Can work on-site
Hamburg (up to 20km)

Experience

  • Stiftung Hamburger Gedenkstätten und Lernorte
    Editorial Design for the exhibition catalog "Between Forced Care and Concentration Camp"
    CULTURE
    November 2021 - April 2022 (5 months)
    Hamburg, Germany
    For the agency hellauf/hamburg. Collaboration for the exhibition "Between Forced Care and Concentration Camp – poor and non-conformist people in National Socialist Hamburg". Editorial design for the exhibition catalog, layout development, design, final artwork, print supervision.
    Graphic Design Editorial Design Creation Conception Layout Design Final Artwork Freelancer
  • Parkfriedhof Ohlsdorf Hamburger Friedhöfe -AöR-
    "Ohlsdorf Moves!" – a transformation process. Conceptual development. Graphic support. Wayfinding design. Icon system development. Illustrations.
    PUBLIC SECTOR
    May 2020 - October 2023 (3 years and 6 months)
    Hamburg, Germany
    Awarded the public tender for the project "Ohlsdorf Moves!". Conceptual and graphic support of a transformation process including research, analysis, and close coordination with all stakeholders. The changing burial culture opens up new possibilities in the Ohlsdorf park cemetery. The project visualizes this first step of change and experiments with the creative potential of the cemetery, the preservation of the cemetery's identity, and the realization of new visions. First steps towards visibility include: a new key visual, a pictographic wayfinding system for the completely redesigned orientation plan with color-coded areas, information pillars on the cemetery grounds, posters. In addition, there are approx. 20 cover illustrations for the podcast "Stories from the Largest Park Cemetery in the World". https://www.ohlsdorf-derpark.de/podcast/
    Wayfinding Design
  • Krossa & Co. Immobilien GmbH
    Grafik-Designerin
    REAL ESTATE
    April 2014 - Today (12 years and 2 months)
    Berlin, Germany
    Beratung, Kreation, Entwicklung der Marke, grafische Betreuung. Werbemittel Print, Webdesign, Website Entwicklung und Gestaltung in Zusammenarbeit mit Programmierung.
    Websites Webdesign Print Design Corporate Design Konzeptentwicklung Konzeption Logo-Design Logogestaltung Logoentwicklung

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Education

  • Diploma Designer
    FH Bielefeld, Department of Design
    2002
    Beginn des Studiums der visuellen Kommunikation mit dem Schwerpunkt Fotografie, Film und Fototechnik, 1998. Abschluss Vordiplom in Foto-/Film-Design, 2000. Auslandssemester am Royal Institute of Technologie (RMIT), Design Department, Photography and Graphicdesign in Melbourne, Australien, 2000. Abschluss als Diplom-Designerin in Grafik-Design mit dem Schwerpunkt Typografie und Gestaltung, 2002.

Skill set

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