Freelancer profile translated to English.
Back to original languageAbout Mélanie
Digital marketing expert, I help you structure, measure, and grow your online performance.
📊 Specializing in e-commerce, analytics tracking, and acquisition strategy, I focus on establishing solid foundations: reliable and compliant tracking (GA4, GAds, GTM, server-side, FB CAPI…), a coherent strategy, and concrete, measurable actions.
👩💻 My profile in 3 points:
– Nearly 15 years of experience (agency & client-side)
– E-commerce expertise: Prestashop, Magento, WooCommerce .....
– Mastery of data & tracking tools: Google Tag Manager, Google Analytics, Consent Mode, DataLayer, Facebook CAPI, and other ad platforms…
⸻
🎯 What I do for you:
– Implementation or complete overhaul of RGPD-compliant tracking (GA4, Ads, server/client-side, Facebook CAPI…and other ad platforms like Pinterest etc.)
– Analytics Audit & Conversion Strategy
– E-commerce store optimization (Prestashop, Magento, etc.)
– Structuring the digital acquisition strategy
– Tailor-made marketing support: branding, automation, CRM, sales funnel, email marketing...
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📌 Key achievements:
– 3.6x revenue in 3 years for an e-commerce site through branding redesign + Magento migration + SEO + automation + digital strategy
– Server-side compliant tracking implemented in various contexts: health, nutrition, leisure, ready-to-wear, NGOs (GA4, GTM, RGPD, Google Consent Mode, Facebook CAPI…) e-commerce, multi-domain
– Prestashop optimizations: conversion funnel, modules, UX analysis & Ads strategy
– Audit & redesign of digital strategy for several SMEs in the North of France
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📍 Based between Lille and Valenciennes, I work throughout France and Belgium (hybrid, full remote). Possibility of travel in Hauts-de-France & Belgium.
👉 If you are looking for an expert, autonomous, attentive, and results-oriented freelancer, I would be delighted to discuss your project.
French
Native or bilingual
English
Conversational
Dutch
Basic
Can work on-site
Saint-Amand-les-Eaux (up to 50km), Lille (up to 15km), Valenciennes (up to 50km), Tournai (up to 15km), Mons (up to 15km)
Experience
- Office DepotWeb E-commerce Project ManagerE-COMMERCESeptember 2025 - Today (11 months)Saint-Quentin, FranceManagement of strategic e-commerce projects for the Office Depot brand,Co-management of the OfficeDepot.fr website migration (Proximis → PrestaShop): scoping, stakeholder coordination, development monitoringCross-functional coordination between IT, marketing, e-commerce teams, and external partners (agencies, software vendors)Structuring and monitoring business needs (functional scoping, prioritization, backlog)Management of e-commerce optimizations: customer journey, performance, SEO, commercial operationsImplementation and monitoring of tracking and performance measurement systems (GA4, GTM, server-side, Looker Data Marketing)Contribution to digital performance and business KPI management
- Toitures & compagnonsCommunication & Digital Strategy ConsultantCIVIL ENGINEERINGJune 2023 - Today (3 years and 2 months)Saint-Amand-les-Eaux, France📍 Toitures & Compagnons – Roofing and zinc work craftsman in the Hauts-de-France region📅 2023 – Present (alongside my main roles)Mission:Comprehensive support on brand positioning and the on/offline communication strategy for a craft building company.What I implemented:• Creation of the brand name, tagline, logo, and graphic charter (dark blue, ochre gold, white), vehicle wrapping...• Definition of a differentiating local positioning (highlighting craftsmanship, noble materials, quality work, without overpromising)• Development of a multi-channel digital strategy (social media, local presence, events, natural referencing)• Management of visual content (project photos, showcasing achievements, customer testimonials)Tools & deliverables:Graphic charter and logos, Canva, Google My Business, Social Media, SMS/email templates, automated scenarios, print documents, QR codes, consistent visual materials
- StigmiE-MARKETING MANAGERTELECOMMUNICATIONSJanuary 2021 - December 2024 (3 years and 11 months)Saint-Amand-les-Eaux, France
- Data Tracking GTM (Google Analytics, Meta & others), server-side tagging, Google Consent mode,
- Ensure continuity of data collection in compliance with privacy regulations,
- Creation of wireframes to conceptualize and plan the structure of websites and user journeys,
- Creation of AI Automation scenarios
- Implementation of emailing and marketing automation tools to maximize campaign effectiveness, templating,
- UI/UX testing to improve user experience and website interface,
- Creation of graphic content to visually enrich websites and marketing campaigns,
- SEO Copywriting and optimizations to improve visibility and organic referencing,
- Briefing the partner graphic team for the design of mockups in line with project objectives and requirements,
- Monitoring Sortlist Expert profiles, Prestashop partner, lead management
- Knowledge watch & continuous training on current technologies
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Education
- CERTIFIED DIGITAL STRATEGY COURSEINSEEC - CRÉA2018CYCLE CERTIFIANT STRATEGIE DIGITALE
- TECHNICIAN DIPLOMA IN GRAPHIC ARTS MODELINGE.S.A.A.T.2004BREVET DE TECHNICIEN MAQUETTISTE ARTS GRAPHIQUES
Certifications
- UX DESIGN FUNDAMENTALS & DESIGN THINKING INITIATIONOPENCLASSROOMS2021
- KLAVIYO PRODUCT & DELIVERABILITY CERTIFICATEKlaviyo2023