Freelancer profile translated to English.
Back to original languageAbout Mélanie
Today, just being present on social media is not enough.
Everyone is posting.
Few accounts truly capture attention, tell a story, and make people want to follow.
That's where I come in.
I help companies and leaders structure their presence and create content that doesn't get skipped: posts, videos, podcasts.
I work on both strategy and execution. The idea is to transform ideas into clear, coherent, and embodied content.
Substance. Rhythm. Content that gets noticed and remembered.
Specifically:
💡 Social media strategy
📝 Editorial line
🎥 Content creation (posts, video, podcast)
👀 Public speaking coaching
Whether it's an audit, a strategy, or ongoing support, I adapt to your needs.
Have a project? Let's talk?
French
Native or bilingual
English
Conversational
Korean
Conversational
Can work on-site
Montpellier (up to 20km), Nîmes (up to 20km)
Experience
- BrightnessSocial Media ManagerCONSULTING AND AUDITSJune 2025 - Today (1 year)Montpellier, France→ Deployed the social media strategy for Brightness and supported executive communications.→ Defined and produced content for various platforms (LinkedIn, X, Instagram, Facebook), focusing on topics related to AI and the agency's offerings.→ Created editorial and visual content to showcase expertise and offerings (training, events, support).→ Provided personal branding support for executives, structuring their communications and creating LinkedIn content.→ Produced video content adapted for social media.→ Ensured consistency of messages between the brand and personal accounts.
- TEDxPARISSocial Media Manager, Strategy & Content CreationCULTUREJune 2025 - Today (1 year)Montpellier, France→ Deployed the social media strategy and content production for TEDxParis, focusing on visibility, engagement, and showcasing talks.→ Defined and executed the content strategy across multiple platforms (Instagram, TikTok, LinkedIn, X, Facebook).→ Created multi-format content: interviews, talk excerpts, carousels, videos.→ Provided social media coverage for the event at Grand Rex (3,000 attendees), producing content in real-time.→ Edited and adapted content for social media.→ Participated in the production of the official podcast “TED en français”.→ Coordinated with TEDxParis teams to ensure editorial consistency and content dissemination.Results:2k to 10k followers growth in less than a year5% engagement rate on InstagramOver 500,000 views on post-event content
- COHACommunity ManagerARTS AND CRAFTSNovember 2024 - Today (1 year and 7 months)Montpellier, France→ Deployed the editorial and content strategy for a duo of contemporary artists, focusing on brand consistency and showcasing their minimalist artistic universe.→ Defined and managed the editorial calendar, aligning with key moments and communication objectives.→ Created content (visuals, videos, editorial formats) adapted for social platforms, focusing on storytelling around the artworks.→ Wrote web content (articles, pages) and optimized it for readability and user experience.→ Managed and animated social networks, monitoring interactions and engagement.→ Implemented SEO actions to enhance website visibility (content optimization, structure, keywords).→ Managed and updated the website in line with the communication strategy.→ Piloted advertising campaigns on Meta (Facebook, Instagram) to boost content visibility.
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Education
- Master of International Languages, Cultures, and Business in Asia-PacificUniversity of La Rochelle2019→ Formation axée sur les enjeux du marketing international et de la transformation digitale des entreprises. → Mémoire de recherche : analyse des opportunités liées à la digitalisation de l’économie, avec une comparaison entre l’Europe et l’Asie du Sud-Est. → Approfondissement des stratégies marketing à l’international et des dynamiques économiques du digital. → Formation en droit international et de la concurrence. → Gestion de projets et simulation de gestion d’entreprise. → Pratique avancée du coréen.
Certifications
- TOEICTOEIC2019
- Google AdsGoogle