Freelancer profile translated to English.
Back to original languageAbout Melanie
I don't just "translate" French marketing into German.
I transform it to effectively convert your DACH 🇩🇪🇦🇹🇨🇭 users.
I am a DACH Go-to-Market Strategy Consultant, specializing in CRO (Conversion Rate Optimization), multilingual SEO, and intercultural UX.
From Paris, I help French and European brands adapt their funnel, message, and tone to the expectations of the German-speaking audience — authentically, data-driven, and psychologically sound.
My Approach
- Comprehensive diagnosis of your DACH presence: SEO, UX, wording, offer, positioning
- Strategic localization: adapted content, landing pages, value propositions, and social proof
- Conversion Rate Optimization (A/B testing, heatmaps, user behavior)
- Go-to-Market Strategy: how to enter, convince, and scale in the DACH market
🎯 My DNA
- Native German, based in Paris — perfectly bicultural FR/DE
- Ranked among the Top 20 German Digital Marketers (Favikon)
- +100 brands supported
- Former founder of a translation agency & senior consultant - I combine strategic vision with field execution
💬 What my clients say: "you don't do international marketing, you do marketing that converts"
📍 Paris (Boulogne-Billancourt) | Remote or hybrid assignments | immediate availability
📩 Let's discuss your project
Spanish
Conversational
German
Native or bilingual
Italian
Conversational
English
Native or bilingual
French
Native or bilingual
Portuguese
Conversational
Dutch
Basic
Remote only
Primarily works remotely
Experience
- Melanie KrausePresidentE-COMMERCEJune 2017 - January 2023 (5 years and 6 months)Paris, FranceMelanie founded Smylingua, a flourishing translation agency, from the ground up in 2017. Under her leadership, the company achieved an impressive 800% growth in just five years, cementing its place as a market leader in the translation industry. With a team of 12 employees hailing from diverse cultural backgrounds, Smylingua provided high-quality translation services to a range of clients, including prestigious brands, thriving start-ups, successful unicorns, and respected institutions.✅Inbound & Outbound Marketing✅Growth Hacking✅Leadership and Management of a team of 12✅CRM✅Client acquisition from lead generation to closing & loyalty
- Kili Technology
On Malt
English content writing (AI / intellectual property)August 2024 - September 2024 (1 month) - AmazonFreelance TranslatorE-COMMERCEDecember 2017 - Today (8 years and 7 months)
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Education
- Chamber of Commerce + French Institute: Certified TranslatorChamber of Commerce + French Institute: Certified Translator2015Traduction Juridique, Financière, Economique
- Bachelor of LawsUniversity of Hagen, Germany2018