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Mélanie JolyMJ

Mélanie Joly

Brand designer/Art Director for lifestyle brands

€400/day
Bordeaux, FR
3-7 years
Marketing
Graphic Design
Visual Identity
Web Design
Packaging Design

Average response time: 1 hour

Freelancer profile translated to English.
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About Mélanie

I help founders of lifestyle and premium brands create **desirable, memorable visual identities aligned with their vision**.

My "Incarnation" approach combinesart direction (DA) with brand strategyto build visual universes that truly reflect the deep intention behind the project.

I enjoy designing elegant, sensitive, and timeless identities, and applying them across all touchpoints (print & digital).

If you have a project in mind, or a brand to modernize, contact me to discuss it :)
Arts and Crafts
Fashion and Cosmetics
Food and Beverage
Health and Wellness
Luxury Goods

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Ressens
    Cosmetic packaging design for a premium brand
    FASHION AND COSMETICS
    November 2025 - May 2026 (6 months)
    Bruxelles, Belgium
    The founder, Alessia, developed a skincare brand with a strong positioning, at the crossroads of beauty and emotional well-being.

    The challenge was to translatea highly differentiating conceptinto packaging capable of conveying both the sensory dimension, product excellence, and brand sophistication.

    I assisted in creating **ethical, elegant, and distinctive packaging designs**, intended to make the brand immediately more readable and credible to its ideal customers.

    The work involved transforming an ambitious brand idea into a coherent, premium, and memorable visual universe, while respecting the values anduniqueness of the project.
    Graphic Design Illustration Packaging Design Packaging Branding
  • Gilsa Paris
    Complete rebranding of a French invisible lingerie brand
    FASHION AND COSMETICS
    September 2024 - December 2025 (1 year and 3 months)
    Paris, France
    Complete rebranding for Gilsa Paris, a French invisible lingerie brand.

    For Gilsa Paris, the challenge was to evolve a historic invisible lingerie brand towards a more contemporary, desirable image aligned with the expectations of its ideal customers. The objective: clarify the positioning, strengthen the premium perception, and create an identity capable of reflecting both the brand's elegance and its expertise.

    The mission included brand strategy, visual identity, art direction for the e-commerce site, packaging and product catalog, as well as co-creative direction of the photoshoot. The approach allowed us to transform a dated image into a more coherent, readable, and credible brand, ready to support its growth.
    Brand and Identity Visual Identity Creation Logo Design Social Media Business Strategy
  • Bastille Pastry
    Complete rebranding of a premium vegan pastry shop
    RESTAURANTS AND FOOD SERVICE
    May 2023 - December 2025 (2 years and 7 months)
    Liège, Belgium
    I help brands withreal product qualitywhose image no longer keeps up, to reach a new level.

    For Bastille Pastry, the challenge was toclarify the positioning**, **professionalize the image**, and **create a more premium, coherent, and desirable visual universeto support the brand's growth and enhance its credibility with its ideal customers.

    The mission included **brand strategy, visual identity, web art direction, and packaging**. The approach transformed a too generic or playful image into a stronger, more recognizable brand, aligned with its level of quality.
    Business Strategy Visual Identity Design Logo Design Design and Identity Web Development
Check out Mélanie's experience

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Education

  • Master Business Developer, Marketing and Sales
    IAE de Bordeaux
    2018
    Stratégies Marketing, Benchmarking, Veille concurrentielle et stratégique, Construction d'études de marché et de Business Plans, Micro et macro économie, Management, Etudes de cas.
  • Master Executive Management, Design Option
    Ecole Supmode et Formasup
    2019
    Elaboration de projets individuels autour de la création d'entreprise avec notions de Branding, Image de Marque, Stratégies Marketing, Communication, Business Plan, Utilisation des logiciels InDesign, Photoshop et Illustrator et apprentissage de création de logos et d'Identité visuelle globale. Montage 3D des projets sur SketchUp. Ouverture à l'art (mode, design, architecture), à la création visuelle et au design graphique.

Skill set

Graphic Charter
Brand Strategy
Website Creation
Visual Identity Design
Branding
Packaging Design

Categories