Freelancer profile translated to English.
Back to original languageAbout Melanie
Mélanie Japaud, communication consultant, specializing in press relations for over 12 years, supports brands, companies, decision-makers, and institutions at each key stage of their strategic thinking in communication, media strategy, and content editorialization.
After several years in communication agencies, including 4 years in the Corporate PR department of Publicis Consultants, Mélanie chose entrepreneurship in 2011 and offers her skills and expertise to both Parisian and international agencies such as APCO, Copestone, Hopscotch Le Public Système, Elan Edelman, Matriochka, TBWA Corporate, Meanings, La Suite & Co, and clients from various sectors (new technologies, HR, health, tourism, luxury, start-ups, etc.).
Mélanie is proficient in Corporate and Public, BtoB and BtoC issues, at regional, national, and international levels, and in various fields ranging from agri-food to new technologies, from sports to health, including luxury and tourism.
Among her references:
- BtoC: Amazon Consumer, Axa France, Céréales Lion, Coquillade Village (5-star Relais & Châteaux Hotel), Danone, EDHEC Business School, Club Med, Delsey, Kering Foundation, L'Oréal Foundation, Nestlé Foundation, IKEA France, Kellogg's, JeChange.fr, LesFurets.com, Mapa, Nestlé, Ouibus, Parkadom, Saint-Gobain, Seekube, Smartbox, Sofitel, SoWee (EDF), Spicee (French video media), Spontex, TripAdvisor, YOU (ecological cleaning products), Yves-Saint-Laurent, etc.
- BtoB: ADP Automatic Data Processing, Arconic, Axon (TASER brand), CASE Construction Equipment, Coca-Cola European Partners, Conex, HDI (Healthcare Data Institute), Jedox (BI software), METRO Cash & Carry France, SFRMS - Société Française de Recherche et Médecine du Sommeil, etc.
Scope of intervention: France and international
Italian
Conversational
Spanish
Conversational
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- MJ CONSULTINGCommunication & Press Relations ConsultantPRESS AND MEDIANovember 2011 - Today (14 years and 7 months)- Strategic communication consulting- Account management: development of communication plans, operational implementation, international coordination, administrative and financial monitoring- BtoB and BtoC press relations (Corporate and Products/Services)- Crisis, reorganization, and change communication- Internal, external, public relations- Event communication- Prospecting for tenders
- PUBLICIS CONSULTANTSPress Relations ConsultantCONSULTING AND AUDITSJune 2008 - November 2011 (3 years and 6 months)- Strategic communication consulting- Key account management: development of communication plans, operational implementation, international coordination, administrative and financial monitoring- BtoB and BtoC press relations (Corporate and Products/Services)- Crisis, reorganization, and change communication- Internal, external, public relations- Event communication- Prospecting for tenders
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Education
- Master of Commerce with a specialization in MarketingMacquarie University (Sydney, Australia)2006This Marketing specialisation builds skills applicable to businesses and corporations. They have a practical focus on: identifying forecast opportunities and threats in domestic and international industries developing marketing strategies, tactics and plans implementing and monitoring marketing strategies, tactics and plans and their effect on the organisation considering new approaches and techniques in marketing.
- Master's degree in Management Sciences, Marketing option (MSG)Jean Monnet Faculty (Sceaux, France)2015