About Mélanie
French
Native or bilingual
Experience
- TIE RACKE-commerce ManagerE-COMMERCESeptember 2017 - May 2020 (2 years and 9 months)Creation of the department & e-commerce activity- Creation, management and implementation of the logistics platform, banking system, packaging and carriers- Design, maintenance & evolution of the tie-rack.fr site under Prestashop- Management of ERP flows (AS400)- Development on La Redoute and Amazon marketplaces- Development of the acquisition and loyalty e-marketing strategy- CRM management- Responsible for the editorial and visual line of the website- Head of customer service- Implementation and monitoring of performance indicators
- BexleyE-commerce ManagerE-COMMERCESeptember 2015 - December 2016 (1 year and 4 months)*Management of the e-commerce site (10M turnover)*Management of associated flows (logistics, banking, ERP)*Management of marketing solutions*Development of the CRM tool (600,000 base, + 20M emails/year)*In charge of Google Adwords campaigns*Head of customer service*Mastery of performance indicators
- ObliqCo-founder and Consulting DirectorDIGITAL AND ITJanuary 2014 - December 2015 (2 years)Lyon, FranceOBLIQ is a web application accelerator: business tools and consumer applications.We support our clients in the design of their product (strategic consulting, design, technical consulting), in its realization (web design & development) and its launch on the market (analysis, recommendations & evolutions)My responsibilities as consulting director:
- Digital marketing consulting (analysis of the project, market research to establish adequate strategic recommendations)
- Client support and project monitoring
- Application design (feature backlog, wireframes...)
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Education
- DesmaGrenoble Business School2005> Communication, Marketing, Gestion de projet, Contrôle de Gestion, Commerce
- Startup ProgramEM Lyon2015