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Mélanie JanaillacMJ

Mélanie Janaillac

E-commerce Consultant

€360/day
1 project
Aix-les-Bains, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mélanie

Do you want to be supported in developing or structuring your E-commerce service? Do you have web marketing issues? Do you need to develop customer service or optimize your logistics? Do you want to refine your digital strategy?

With 15 years of digital experience with advertisers and agencies, I have acquired digital expertise to help you achieve your goals (financial and organizational), whether you are an SME or a larger company.

Assignments characterized by dynamism, listening, proactivity, and motivation!
Do not hesitate to contact me to discuss your needs and see if a collaboration could be interesting!
  • French

    Native or bilingual

Can work on-site
Aix-les-Bains (up to 20km), Chambéry (up to 20km), Aix-les-Bains (up to 20km), Lyon (up to 20km), Paris (up to 10km)

Experience

  • TIE RACK
    E-commerce Manager
    E-COMMERCE
    September 2017 - May 2020 (2 years and 9 months)
    Creation of the department & e-commerce activity
    - Creation, management and implementation of the logistics platform, banking system, packaging and carriers
    - Design, maintenance & evolution of the tie-rack.fr site under Prestashop
    - Management of ERP flows (AS400)
    - Development on La Redoute and Amazon marketplaces
    - Development of the acquisition and loyalty e-marketing strategy
    - CRM management
    - Responsible for the editorial and visual line of the website
    - Head of customer service
    - Implementation and monitoring of performance indicators
    E-commerce Marketplace Project Management CRM Emailing Traffic Acquisition Loyalty Customer Service
  • Bexley
    E-commerce Manager
    E-COMMERCE
    September 2015 - December 2016 (1 year and 4 months)
    *Management of the e-commerce site (10M turnover)

    *Management of associated flows (logistics, banking, ERP)

    *Management of marketing solutions

    *Development of the CRM tool (600,000 base, + 20M emails/year)

    *In charge of Google Adwords campaigns

    *Head of customer service

    *Mastery of performance indicators
    E-commerce User Experience Design Google Analytics Team Management Web Project Management Google AdWords CMS
  • Obliq
    Co-founder and Consulting Director
    DIGITAL AND IT
    January 2014 - December 2015 (2 years)
    Lyon, France
    OBLIQ is a web application accelerator: business tools and consumer applications.
    We support our clients in the design of their product (strategic consulting, design, technical consulting), in its realization (web design & development) and its launch on the market (analysis, recommendations & evolutions)

    My responsibilities as consulting director:
    • Digital marketing consulting (analysis of the project, market research to establish adequate strategic recommendations)
    • Client support and project monitoring
    • Application design (feature backlog, wireframes...)
    Consulting Project Management Web Project Management User Experience Design Communication Strategy

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Education

  • Desma
    Grenoble Business School
    2005
    > Communication, Marketing, Gestion de projet, Contrôle de Gestion, Commerce
  • Startup Program
    EM Lyon
    2015

Skill set

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