Freelancer profile translated to English.
Back to original languageAbout Mélanie
Hello! My name is Mélanie, a Growth Marketer specializing in creating websites that generate leads, an expert in SEO/GEO and Google Ads. My specialty is Lead Generation (B2B & B2C): I align your Google visibility with your business objectives to turn every visitor into a qualified contact.
🛠 My expertise at your prospects' service:
1. SEO/GEO Strategy
SEO is useless if it doesn't generate business. I position your brand on the most profitable buying intentions.
• Website Audit: How are you positioned for your business keywords? How is your site technically? What actions need to be taken in the short, medium, and long term?
• Content Strategy: Creation of semantic cocoons designed for conversion.
• GEO Pioneer: Optimizing your presence on AI search engines (ChatGPT, Perplexity, Gemini).
2. Webflow & Landing Pages
I design your website on Webflow to increase your Google visibility and bring you business.
• Complete website tracking on Tag Manager.
3. Automation & Nurturing (Revenue Ops)
• Automatic lead synchronization to your CRM (HubSpot, Pipedrive).
• Automation of your processes to gain operational efficiency on Make or Zapier
• Automation of email campaigns for lead nurturing.
📈 Why collaborate?
I have a 360° profile that is both ROI-oriented marketing and technical, with website creation on Webflow, process optimization with Make, and tracking with Tag Manager. I have worked mainly in small structures, so I understand the agility you need.
Contact me to discuss your project.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- TyrscaleGrowth StrategistCONSULTING AND AUDITSMay 2023 - Today (3 years and 2 months)Tyrscale is an expert TaskForce that helps start-ups, SMEs/VSEs, mid-sized companies, and large groups with their growth and profitability strategy.We offer:- Audits: data & AI, website design, cybersecurity- Growth: SEO, SEA, emailing- Profitability: CRM, process automationMy role is:- SEOCompetitor analysis, traffic analysis, on-page, off-page, and technical SEO audit.Semantic studies and keyword strategy.Creation of semantic cocoons, an editorial calendar, and article writing.- Growth Strategist / PMOCreate the entire growth marketing strategy for the collective.- Website Development on WebflowImplementation of the website and landing pages on Webflow.- Founder's Right-Hand for Business Development: recruitment, contracts, tenders & marketing.MISSION:February to July 2024: Paid Manager & Project Manager for We InvestObjective: Conquer the French real estate market.Solution: Develop a website, a back office, SEO / social media / Paid / Emailing strategy.I manage 8 people (design team, SEO, no-code expert, growth engineer, back-end developer, social media manager, growth ops, and outbound specialist).My role:-> Overall Project Manager-> Creation of the Google Ads and Meta strategy (implementation, performance monitoring)-> Client relations, reporting, presentation
- Shappers (Bluecoders, BC Academy, Marvin Recruiter, Comeandwork)Growth Marketing Manager (Permanent Contract)May 2022 - May 2023 (1 year)Developed the acquisition for 4 brands in the Tech universe.SEO & Content Marketing Strategy: Deployment of a semantic and technical approach per site. Production of high-value content.Multi-lever Performance & ROI: Design and management of a global acquisition strategy (SEO, SEA, LinkedIn Ads) which doubled the volume of qualified leads each quarter.SXO & Conversion (Webflow): Continuous optimization of the user journey.Cross-functional Collaboration: Sales, Account Managers, HR, clients, UX/UI designers.Communication: Organization of trade shows (VivaTech), webinars, and creation of print and digital communication materials.Detailed information on my LinkedIn.
- Budget Stores SRLSEAE-COMMERCEDecember 2021 - Today (4 years and 8 months)Launch Google Ads campaigns + monitoringAdd Tag Manager to Landing PagesAnalytics: monitoring and adding the e-commerce conversion funnelLanding page creation.
Reviews
Sebastien
CULTURE WEB
Reviewed on 9/10/2021
Mélanie wrote a great article for me. She was fast in her execution, her French is very good, and she produced high-quality content. I recommend her!
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Education
- Master's degree in Luxury Marketing ManagementEIML2017Matières étudiées : - Product management - Sourcing - Mediaplanning - Étude de marché - Analyse financière, comptabilité - Digitale marketing : e-commerce, promotion, social media - CRM - Gestion de projet événementielle - International luxury distribution - Stratégie merchandising & PLV - Brand management in fashion, accessories and cosmetics - Communication corporate, sponsoring and mecenat - Human resources policy in luxury industry - Droit des marques - Entreprenariat et business plan
- Bachelor's Degree in Growth HackingRocket SchoolDéfinir une stratégie d’acquisition numérique - Définir le besoin de la clientèle - Utiliser les techniques de diagnostic - Définir une stratégie d’acquisition - Analyser la rentabilité d’une stratégie Mettre en œuvre une stratégie d’acquisition numérique - Qualifier sa clientèle en la segmentant - Mettre en place une stratégie de prospection - Piloter une stratégie multicanale - Semi-automatiser la relation client Piloter des projets - Mettre en place des méthodes agiles - Cadrer un projet d’acquisition numérique - Rediger un cahier des charges - Animer des réunions d’équipe - Assurer le suivi du déroulé du projet - Gérer les spécificités d’un projet numérique - Les bases du management d’équipe Cours de spécialisation – Growth hacking - Maîtriser la méthode AARRR - Réaliser une veille métiers et technologique - Mesurer les performances - Optimiser le ROI des campagnes - Growth hacking avancé
Certifications
- DatananasDatananas2021
- Google Ads Search CertificationGoogle Ads2021