Freelancer profile translated to English.

Description

Structured, creative, efficient, and reliable - with a keen eye for detail.

I provide practical and solution-oriented support, from strategic issues to daily implementation - exactly where relief is needed.

With over20 years of experiencein product management, purchasing, design, and brand building, I combine strategic thinking with practical implementation - clear, reliable, structured, and with a fine sense for aesthetics and communication.

Thecombinationof experience, organizational talent, and creativity enables me to support projects holistically - from the idea through the concept to implementation.

My **focus**: Creating structures, simplifying processes, and designing content that makes an impact.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Baden AG (up to 50km)

I LIKE | Niederrohrdorf (CH)
Owner & Founder | since 11/2021
CONSULTING AND AUDITS
November 2021 - Today (4 years and 7 months)
Baden AG, Switzerland
Support for brands, coaches, and companies – all from a single source.
Organization, content & project assistance - structured, creative, and reliable, with a keen eye for detail.
I work practically and solution-oriented - from strategic questions to daily implementation, exactly where relief is needed.

Focus areas:
- Virtual assistance & project coordination
- Organization, email & appointment management
- Concept development & communication strategies
- Content creation, photography & social media management (Canva)
- Back office support, process organization & customer care
- Research, data maintenance & documentation
- Presentations & reports (Excel, PowerPoint)
- Invoicing & simple accounting processes
- Website & online shop setup (WordPress, Elementor)
- Implementation of print-on-demand & digital workflows
- Brand & product development (sourcing, design, launch support)
- Trend & market analyses, idea development
- Sparring & exchange for self-employed individuals and founders

Tools & Systems:
- MS Office, MS Teams, Zoom
- Google Workspace, Dropbox, OneDrive, WeTransfer
- Trello, Canva, WordPress, Elementor, Pimcore
- SAP, DFO, Oracle Discoverer, ProClarity, Cobra CRM
- ChatGPT, Leonardo AI, Botika, Gamma
- Instagram, Facebook, TikTok
- Open to new things

Project Management Business Support / Administration Branding & Communication Planning E-Commerce / Online Presence Webdesign / WordPress
MANOR | Basel (CH)
Head of Product Management, Home Textile & Senior Product Manager Bed linen & Bedding
RETAIL (SMALL BUSINESS)
October 2014 - October 2021 (7 years)
Basel, Switzerland
Leadership & Responsibility
- Head of department and line manager for 7 areas (incl. bathroom, table, kitchen linen, curtains, zoo)
- Management of two Product Managers and five assistants
- Responsibility for a purchasing volume of approx. CHF 25 million within a total turnover of 120 million

Strategy & Planning
- Co-development of the strategic planning for all purchasing areas
- Budget planning & in-season management
- Derivation of measures from market, trend, and KPI analyses

Assortment & Purchasing
- Assortment strategy, assortment compilation & purchasing
- International goods procurement (own brands & brands)
- Identifying new suppliers & brands

Sourcing & Suppliers
- Negotiation, relationship management & supplier development
- International travel (Europe, India, Asia)

Product & Brand Development
- Product and brand management
- Development of new packaging and POS concepts
- Conducting store checks & competitor analyses

Product Strategy Category Management Supplier Management Market and Competitor Analysis Project Management
SPIRELLA S.A. | Embrach (CH)
Product Manager Technical Lifestyle Products
RETAIL (LARGE RETAILERS)
February 2013 - September 2014 (1 year and 7 months)
Embrach, Switzerland
Responsibility & Area Management
- Responsible for turnover, margin, inventory levels & strategic area development
- Purchasing volume approx. CHF 10 million
- Functional management of dispatch, technical engineering & junior PM

Strategy & Marketing
- Creation of strategic marketing plans
- Presentations, market & competitor analyses
- Trend & sales analyses

Product Development & Launch
- Product concepts, designs & technical implementation
- Packaging and POS concepts
- Execution of launch and relaunch projects

Interface Management
- Coordination with procurement, technology, production & marketing
- Planning & control of the marketing budget

International Cooperation
- Annual business trips (focus on Asia)
- Examination of product-specific requirements internationally

Product Development delivery-management Market & Competitor Analyses Category Management Project Management