Mélanie Guitton

🌊 My motivation: to make culture shine and accessible.

With 15 years of experience in the cultural sector (communication manager, cultural mediator, etc.), I am convinced that a work of art, a know-how, a place, takes on its full dimension through the connection woven with the public and the shared experience.

Since 2019, as a freelancer, I have been helping players in culture, performing arts, and craftsmanship to structure a meaningful digital presence.

My goal: to transform your visibility into concrete opportunities (increased notoriety, network development, sales, etc.).

My areas of expertise:

🔸 Strategic support & coaching:

Clarify your identity, define a unique editorial line, and optimize your digital ecosystem for lasting visibility.

🔸 Training & knowledge transfer

-> Qualiopi certified programs (via training organizations) to improve skills.

-> Tailor-made workshops (individual or group): LinkedIn strategy, SEO, social media management, etc.

-> Lecturer in educational institutions

🔸 Community management & creation

Content creation for social media: writing, visual and video creation, community development.

✨ Why this motivation?

I didn't grow up in an environment surrounded by art and culture. It was through exposure to works, starting in college, that my mind opened and my identity was forged. Today, one of my great motivations is to contribute to reaching people who could be moved by encountering art and culture as I was.

📩 Let's discuss the best strategy to make your activity shine!