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Mélanie GiraudMG

Mélanie Giraud

E-merchandising・Content/community manager・SEO

€450/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mélanie

With a Master's degree in Digital Business and experience in a multinational company (Bosch group), I now support brands in developing their online presence with a hybrid approach: data precision and visual emotion.

🚀 My expertise at your service

My background has allowed me to master the entire digital value chain. I work on projects involving:

**Strategy & Project Management**: Digital project management, E-merchandising, and User Experience (UX) optimization.



**Performance & Visibility**: SEO (audit and content optimization) and tracking to convert your audience into customers.



**Social Media & Editorial**: Community management, web writing (copywriting), and content management with impeccable spelling.



**Visual Identity & Design**: Creation of graphic universes and engaging content.

🖌️ The artistic touch

Beyond algorithms, I am an artist at heart. When I'm not behind my screen, I paint. This passion for watercolor and digital illustration nourishes my daily work: I bring a unique aesthetic eye to your projects, capable of creating visual identities with added soul.

Why work with me?
Accustomed to payroll and multi-project freelancing, I am fully autonomous, responsive, and proactive. My goal? To make your brand as effective as it is aesthetic.

Let's talk about your project! (Fluent English - IELTS 7.5 available for international projects).
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

  • Turkish

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • Les Arcades
    SOCIAL MEDIA MANAGER
    RETAIL (SMALL BUSINESS)
    December 2025 - March 2026 (3 months)
    Definition and implementation of the overall digital strategy
    Creation of the brand's visual identity
    Development of the editorial calendar
    Production of SEO-optimized content for social media
    Management and animation of accounts (community management)
    Performance monitoring and engagement optimization
    Logo & Identity Visual Identity Design Social Media Management & Content Creation Editorial Planning Community Management
  • Franklin
    CONTENT MANAGER SEO
    AGRICULTURE
    June 2024 - November 2024 (5 months)
    Writing SEO articles (semantic cocoons) in line with the strategy defined by the SEO agency
    Creation and integration of newsletters and email flows according to marketing themes
    Optimization of internal/external linking and SEO markup
    Content integration on Shopify
    Conversion strategy through the integration of product widgets (carousels) in articles
    SEO Optimization Shopify Newsletters Internal Linking Article Writing
  • La Régie
    Digital Project Manager
    January 2023 - November 2023 (10 months)
    75 Avenue de Paris, Montreuil-aux-Lions, France
    • Content optimization (SEO) and enrichment of data on online reseller sites
    • Creation of mockups for brand pages at retailers
    • Creation of banners and promotional visuals/videos
    • Article and newsletter writing
    • Online media budget management
    • Project management

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Education

  • Master Digital Business
    PSB PARIS
    2021
    Master 2 en Digital Business

Skill set

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