Mélanie Gilson

- Structuring and deploying a global communication strategy, establishing a clear and consistent framework and strengthening the territory's visibility across all channels.

- Implementing an embodied editorial identity, providing a narrative backbone to the destination and renewing its content formats (editorial, visual, and audiovisual).

- Leading the evolution of the visual identity (logo and graphic charter), contributing to a stronger positioning aligned with the territory's values.

- Redesigning institutional materials (seasonal brochures, press kits), improving the clarity of the offering and the consistency of the message to the public and partners.

- Organizing targeted press visits and developing media relations, generating increased visibility in regional and national press.

- Designing print and digital materials (DTP: advertisements, press insertions, billboards, web) with media space negotiation, enabling optimized distribution and better budget control.

- Developing and managing an entrepreneurial activity specializing in outdoor and event photography.

- Designing and producing visual projects for brands and agencies (Santa Cruz, Quechua, Red Bull, Commencal…), integrating photo and video (capturing and editing) for their campaigns.

- Art direction and organization of shoots: developing concepts and mood boards, coordinating teams (brands, models), managing logistics, and respecting brand objectives.

- Carrying out sports reporting in demanding technical conditions (downhill mountain biking), in close collaboration with photo and video teams to ensure operational fluidity and complementarity of shots.

- Complete management of the client cycle: prospecting, negotiation, contracting, and follow-up, strengthening trust and loyalty.

- Developing a digital and commercial presence (website, online store, social networks), supporting brand awareness and lead generation.

- Organizing and coordinating a major institutional event (50th anniversary of the Federation) bringing together partners and stakeholders.

- Designing and producing content highlighting the organization's history and archives.

- Managing a mobile school project funded by the Government of Quebec: structuring, coordination, and operational management.

- Strategic thinking on the economic viability and development model of the project.

- Collaboration with field teams, instructors, and institutional partners.