Freelancer profile translated to English.
Back to original languageAbout Melanie
As a marketing project manager with a penchant for clear processes and empathetic communication, I guide entrepreneurs and teams from vision to implementation. I have managed campaigns and individual measures, overseen brand relaunches, led social media projects, and optimized team processes. The goal: to establish a genuine connection with the target audience and achieve measurable results.
Thanks to my diverse professional experience in various countries, I am fluent in English, Spanish, and French in addition to German. I also enjoy interacting directly with end customers to build trust and persuade them (via email, chat, social media, in personal 1:1 conversations, or at trade fairs).
German
Native or bilingual
Spanish
Fluent
English
Fluent
French
Conversational
Remote only
Primarily works remotely
Experience
- Mel Fricke (selbstständig)Marketing, Project Management, Customer ServiceNovember 2024 - Today (1 year and 7 months)Greven, GermanyAs a self-employed sole proprietor, I offer services with a focus on project management and marketing. Due to my strong affinity for languages and customer communication, I also offer complementary services in telemarketing and customer service.Project Management (in Marketing)
- Clearly defined individual measures (e.g., film creation)
- Comprehensive individual measures with a larger team, including review presentations
- Campaigns with multiple channels, including strategy, media planning, performance analysis, optimization measures
Marketing (Planning and Implementation):- Pre-defined marketing individual measures
- Marketing individual measures including strategy, distribution, and performance analysis (focus on online).
- Marketing campaigns including coordination of external support, project review, process optimization
Sales Support (Focus on Telemarketing):- General support in research, preparation, data maintenance
- Telemarketing: Preparation of (cold or warm) lead generation including conversation guides and follow-up measures, research, data maintenance, conducting calls
- Marketing materials: Creation or optimization of sales materials, such as presentations, social postings, one-pager PDFs, etc.
Customer Service:- 1st level support bookable as hourly packages in German, English, Spanish, or French; channels: phone, chat, email, and social media
- Add-on services for optimized customer service: crisis management guidelines, email template development, FAQ knowledge base creation
- Macaw Germany GmbH,Project Manager (Focus Social Media)July 2022 - August 2024 (2 years and 1 month)Cologne, Germany
- Responsible for content production for the social media channels (Instagram, TikTok, YouTube) of a well-known mobile provider, including influencer management and reporting
- Coordinated the development of the new social media strategy
- Coordinated brand relaunch
- Optimized project and team processes
- The&Partnership Germany GmbH,Account Manager (Focus 360° Campaigns)May 2020 - June 2022 (2 years and 1 month)Cologne, Germany
- Managed data-driven 360° creative campaigns for a well-known, globally strong automotive brand
- Managed interdisciplinary teams from strategy, through media, creation, to production and evaluation
- Managed nationwide brand relaunch for all on- and offline touchpoints
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Education
- KI Mastery and snipKI TutorialsOnlineGrundlagen und Prompt Engineering Custom GPT Chatbots erstellen ChatGPT im Kundenservice, Verkauf, Marketing Täglich neue KI Use Cases und Tools kennenlernen
- Online Marketing MarketingDistance Learning AcademyOnline Marketing Marketing