Freelancer profile translated to English.
Back to original languageAbout Mélanie
For me, effective communication is built on consistency: between strategy, creative ideas, and campaign execution. That's where impact is born.
Specializing inbrand contentandeditorial strategy**, I build **brand platforms**, **communication plans**, and **contentthat reveal the soul of companies. My ambition: editorial frameworks that inspire, engage, and endure.
I help brands develop clear, consistent, and impactful communication. My approach: connecting **strategy with emotion**, vision with action.
With 15 years of experience in content and communication at **La Redoute, Adeo, and Microsoft**, I bring this expertise to brands seeking meaning, consistency, and new ambitions.
My vision: a powerful strategy is measured by the balance between substance and form—it's the precision in ideas and execution that makes the difference.
Expertise:communication strategy · brand content · editorial strategy · storytelling · tone of voice · content marketing · strategic writing · editorial governance · CSR communication · international coordination.
📎 Explore my journey on LinkedIn: linkedin.com/in/melaniedufour19/
Quick response — often in less than an hour ✨
French
Native or bilingual
English
Fluent
Can work on-site
La Rochelle (up to 50km), Paris (up to 10km), Niort (up to 10km), Nantes (up to 10km), Bordeaux (up to 10km)
Experience
- ECHODOTCOMCOMMUNICATION CONSULTANTJanuary 2025 - Today (1 year and 7 months)Founder of Echodotcom, I support brands and agencies in their communication, content, and brand development challenges.I work on both strategic thinking and operational implementation: positioning, storytelling, editorial strategy, brand content, 360° communication, and commercial animation.💡 My mission: transform sometimes complex challenges into clear, consistent, and engaging messages, then translate them into concrete communication frameworks.Recent projects:— Strategic support for the agency 181 Degrés on rebranding, advertising (TV), and commercial animation for Maison Nicolas.— Communication audit and development of a marketing and communication plan for VosProjetsImmo.com.— Partnership development and advertiser consulting for Les Louves.— Teaching in higher education in marketing, communication, and brand strategy.Echodotcom: making brand messages resonate in the digital and international era.
- ADEO ServicesContent Leader – International Communication & Content StrategyRETAIL (LARGE RETAILERS)January 2023 - December 2024 (1 year and 11 months)Ronchin, FranceLeading thecommunication and content strategyfor the Adeo Group internationally.Objective: to structurea common and consistent vision acrossBusiness Units, by aligningbrand, marketing, and omnichannel strategies.- Definition of aglobal editorial strategy(inspirational, educational, product) integrating business and brand image challenges.- **Editorial governance and performance monitoring**: implementation of KPIs to measure the impact and consistency of content.-Content sharingbetween brands and countries, strengthening synergies and ROI.- Collaboration with Social Media, Influence, and Internal Communication teams to create integrated, high-impact campaigns.- Management of aninternational network of content teams (14 countries)and dissemination of a common editorial culture.Results:✔ Enhanced international editorial consistency✔ Improved team productivity and alignment✔ Increased social engagement and consolidated brand image
- La RedouteBrand Content Manager – Brand Strategy & StorytellingE-COMMERCEJanuary 2019 - January 2023 (4 years)Roubaix, FranceLeading thecommunication and content strategyto support La Redoute's transformation into an inspiring and responsible lifestyle brand platform.Objective: to evolve a historically promotional communication towards an embodied and consistent brand universe.- Definition of the "Maison"editorial strategyandbrand positioningwithin a trendy, ingenious, and accessible territory.- Deployment of the **CSR communication strategy**, highlighting circularity, sustainability, and responsible initiatives.- Management of theglobal editorial calendar(website, social media, influence, CRM, advertising, print).-Coordination of content production(written, visual, video) with internal teams and agencies.- Creation of **emotional and engaging campaigns**, combining storytelling, brand content, and commercial performance.Key projects:✔ "Part de Cœur – Lou" (2020), "2 Frères" (2021), and "La Reboucle" (2020) campaigns.✔ Reorientation towards a differentiating lifestyle brand territory.✔ Improved multichannel consistency and strong anchoring in the Home & CSR pillars.
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Education
- Master of International BusinessUniversité Paris Dauphine2012Master 2, International Business and NTIC
- M1, Political ScienceUniversité de sciences politiques et juridiques de Lille 22011M1, Sciences politiques
Certifications
- Copywriting - Deploy a content writing strategy that drives growth.Live Mentor2024
- SEOLive mentor