Freelancer profile translated to English.
Back to original languageAbout Mélanie
I specialize in the design and deployment of 360° marketing strategies with a strong focus on events, serving demanding brands in France and internationally.
With over 14 years of experience in an international environment, I support companies in creating high-value brand experiences by combining strategic vision, operational excellence, and a culture of detail.
I work across the entire value chain:
• Marketing strategy & customer experience (CX)
• Design and production of premium events (public, corporate, product launches)
• Complex project management and expert coordination
• Management of substantial budgets with a focus on ROI
• Marketing activation & brand engagement
• Community creation and management (loyalty / CRM)
• Lead generation and database management
• Content creation and omnichannel marketing plans
My approach is based on a balance between creativity, rigor, and performance:
I design tailor-made solutions, intended to generate impact, emotion, and measurable results.
Accustomed to working in demanding environments, I know how to unite teams, manage high-visibility projects, and transform a vision into concrete and memorable experiences.
My goal: to create marketing and event solutions that truly serve the business, by combining brand image, acquisition, and engagement.
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Megève (up to 50km), Geneva (up to 15km), Annecy (up to 15km)
Experience
- Indian Motorcycle, Polaris Sales EuropeSenior Marketing Specialist EMEAJanuary 2020 - December 2025 (5 years and 11 months)1180 Rolle, SwitzerlandDevelop and implement Brand strategy for the EMEA region Coordinate between US HQ and regional activations Manage EMEA Marketing Budget Organize major brand events, press rides and product launches Lead and support subsidiaries (6) and distributors (32) across EMEA Supervise agencies (press, design, digital) Define and execute social media and digital strategy Drive dealer development and trainings programs
- Indian Motorcycle, Polaris Sales EuropeMarketing Specialist EMEAOctober 2016 - January 2020 (3 years and 3 months)1180 Rolle, SwitzerlandInternational Re launch of historical brand.Marketing 360Events plannerMarketing activation, leads capture
- Indian Motorcycle, Polaris FranceMarketing Specialist FranceENTERTAINMENT AND LEISUREMay 2015 - October 2016 (1 year and 5 months)Passy, FranceRe launch of an historical brand over the French market.Coordination of the dealers network.Events management : corporate and public
Recommendations
Be the first to recommend Mélanie
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Executive Education - DAS Strategic marketing & CommunicationHEC Lausanne2020Executive Education - DAS Strategic marketing & Communication
- DUT Information & CommunicationIUT22011DUT Information & Communication