Freelancer profile translated to English.
Back to original languageAbout Mélanie
For 5 years, I have been supporting companies in CRM management, and the implementation of marketing strategies and campaigns to create relationships, maximize engagement, and boost conversions.
Passionate about digital, and particularly about the challenges related to Salesforce CRM (Marketing Cloud, Account Engagement...), I am your partner to create and configure customer/user journeys and create digital content to optimize lead generation and customer engagement.
My strengths:
-> Listening skills
-> Empathy
-> Versatility
-> Adaptability
-> Curiosity
Do not hesitate to contact me so we can discuss your projects!
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 20km)
Experience
- La Poste groupeCRM/PRM Project ManagerJanuary 2024 - December 2024 (11 months)Paris, FranceOn a 1-year assignment at Digiposte, the secure digital safe offered by the La Poste group, as a B2B CRM/PRM Project Manager:➡️ Lead Management: Management of inbound leads, lead sorting and qualification, scoring, alignment meetings with sales to optimize processing based on acquisition channels.➡️ PRM/CRM: Implementation of nurturing journeys, email campaign management, automation setup, database segmentation.➡️ Data Analysis: Monitoring the conversion funnel, producing reports and dashboards for marketing and sales directors, and senior management.➡️ Salesforce Administration: Tool audit, reorganization of objects and fields, implementation of new mapping between Marketing Cloud Account Engagement and Salesforce.➡️ Support Actions: Training on better tool usage, sharing best practices
- FreelanceCRM and Marketing Project ManagerMay 2023 - November 2023 (7 months)Paris, FranceVarious missions as CRM manager in the cosmetics sector, and for entrepreneurs in the beauty and tourism sectors:➡️ Management of the CRM animation plan with brief taking, design, integration, and distribution of weekly newsletters, production of visuals (header, products, gifs, infographics)➡️ Production of visuals and posts for social media➡️ Building a showcase website from scratch (structure, content production, text writing, layout, SEO)
- FreelanceCRM and Marketing Project ManagerFebruary 2022 - February 2023 (1 year and 1 month)Paris, FranceVarious missions in the cosmetics, luxury, and tourism sectors for Lazartigue, Helena Rubinstein (L'Oréal group), and Huttopia with the following tasks:➡️ Management of the CRM animation plan with brief taking, design, integration, and distribution of weekly newsletters, production of visuals (header, products, gifs, infographics)➡️ Building a loyalty program (strategy, graphic charter, email design and integration, workflow setup)➡️ Workflows and triggers: building, optimizing, and analyzing email performance.➡️ Retention strategy: contests, partnership management, pop-up configuration, customer knowledge questionnaire➡️ Clienteling: participation in the development and implementation of the clienteling strategy for the Helena Rubinstein brand (L'Oréal group)
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Education
- Master of Business Administration - MBA Digital Marketing and E-businessESLSCA Business School Paris2019MBA d'une année de spécialisation dans le marketing digital Réalisations : -> Mémoire sur le celebrity marketing et l'influence des personnalités sur les comportements d'achats, notamment au travers des réseaux sociaux. -> Nombreux projets de groupes et cas pratiques Cours suivis : -> Design Thinking -> Content creation -> Digital Revolution -> Stratégie CRM -> Social selling
- Master's in Political and Public Communication in France and EuropeUniversité Paris-Est Créteil (UPEC)2017Master de recherche et professionnel de 2 ans couvrant le champs large de la communication des politiques et des institutions publiques locales, nationales et européennes. Réalisation : -> Projet tutoré pour le bureau du Parlement Européen à Paris -> Mémoire sur le développement durable à l'échelle des collectivités territoriales "L'agenda 21 comme outil de cohésion sociale, le cas de la ville de Chevilly-Larue" Cours suivis : -> Marketing électoral -> Communication institutionnelle -> Méthodes pour la construction et l'analyse du discours -> Communication numérique -> Crowdfunding et fundraising -> Rebranding -> Systèmes politiques et communication électorale comparés