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Malt Strategy
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Malt Tech Trends 2026
MĂ©lanie D.MD

MĂ©lanie D.

🚀 CRO Manager | Shopify | E-commerce

€500/day
9 projects
Lyon, FR
8-15 years
E-commerce
Product Management
Design Thinking
UX Research
CRO

Average response time: 4 hours

Freelancer profile translated to English.
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About MĂ©lanie

E-commerce Optimization & Product Management
🎯Do you want to maximize the performance of your online store? Need a product manager to structure your product vision, optimize the user experience, and drive the growth of your digital product? 🚀

👉 How can I help you?

✔️ Discovery
  • UX Search
  • Qualitative and quantitative analysis
  • Hypothesis definition
  • Project roadmap and prioritization
  • Product market fit
  • Scoping / ideation workshop
  • Nielsen audit / heuristic
✔️ Agile Scrum Production RUN
  • Ceremony facilitation
  • Project scoping: specifications / Product Backlog / Story map
  • Project management
✔️ Delivery
  • Acceptance testing
  • Launch strategy: soft, beta, hard launch
✔️ CRO Strategy: boost your conversions
  • CRO Audit
  • Improvement of key pages: page redesign (product, listing, checkout funnel)
  • A/B Testing & performance analysis
✔️ Training & Coaching
  • Digital project management & Agile methodology
  • E-commerce & customer loyalty strategies
  • UX & conversion: optimizing the customer journey
đź’ˇ My approach: pragmatic, results-oriented, and adapted to your business challenges.

Ready to take your project to the next level? Let's discuss! 🚀
E-commerce
Consulting and Audits
Software Publishing
Education Companies
Fashion and Cosmetics

  • English

    Fluent

  • Portuguese

    Fluent

  • Italian

    Conversational

  • French

    Native or bilingual

Can work on-site
Lyon (up to 50km), Genève (up to 10km), Annecy (up to 10km), Dijon (up to 10km), Paris (up to 10km)

Experience

  • TotalEnergies
    E-commerce PO
    ENERGY AND UTILITIES
    January 2024 - Today (2 years and 6 months)
    Lyon, France
    • Project planning and monitoring
    • Roadmap management
    • Cross-functional coordination
    • Discovery and specification
    • Delivery
    • Scoping and UX workshop
    User Experience Design Agile Methodology
  • agence digitale
    Client Director
    CONSULTING AND AUDITS
    January 2022 - October 2023 (1 year and 9 months)
    Lyon, France
    • Client portfolio management and development: supervise and grow an existing client portfolio, building strong relationships and understanding their needs to offer tailored solutions. Identify new opportunities and anticipate future client needs.
    • Digital strategy development: collaborate with creative, strategic, and technical teams to design custom digital strategies
    • Client consulting and support: act as a consultant for clients, support them in their digital transformation, and guide them in strategic decisions to maximize their online presence and performance.
  • INSEEC
    Digital Project Management Trainer
    EDUCATION AND E-LEARNING
    September 2019 - Today (6 years and 11 months)
    Lyon, France
    Digital Communication Master's Degree
    Duration: 15 hours

    Objectives:
    - Carry out a digital project with a methodological approach
    - Build a sitemap
    - Understand the principles of the Agile - V method
    - Create wireframes
    - Focus on E-commerce
    - Understand the project lifecycle
    Training Wireframing Digital Communication
Check out MĂ©lanie's experience

Reviews

5.0

Out of 3 ratings

T

Tayfun

Optimisation Tunnel de souscription - OPTIMUM DECENNALE

Reviewed on 5/11/2026

I would like to thank Melanie for the quality of work done on the subscription funnel. She demonstrated professionalism, responsiveness, and above all, an excellent understanding of business and conversion challenges. The funnel is now fluid, clear, and optimized for user experience, which is essential in our business. Her involvement, her ability to propose relevant solutions, and her attention to detail truly made the difference. I highly recommend Melanie for any project related to optimizing customer journeys and implementing high-performing funnels. Thanks again for this quality work đź‘Ź
C

Catherine

ASUR

Reviewed on 9/9/2025

I requested a CRO audit from Melanie for my website. The work was completed on time and with great professionalism. The presentation is rich, detailed, and relevant. Melanie is proactive, which is exactly what I was looking for! I recommend her!
Show all 3 reviews

Recommendations

MW
FU
FU
Maxime Weishar and 2 other people have recommended MĂ©lanie

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Education

  • Master 2 Digital Communication
    ISCPA
    2014
  • Master 2 Strategic Information Management
    Science po Aix
    2014

Skill set

User Experience Design
User Interface Design
Wireframing
User Testing
UX Audit
Shopify
Content Square
E-merchandising
E-commerce Strategy
Emailing
Agile Team Coaching
Workshops Facilitation
Ideation
Agile Ceremonies Facilitation
Product Strategy
User Stories and Technical Specifications
Wireframing and Prototyping
Backlog Refinement
Product Launch Strategy
Roadmapping
E-learning
CONVERSION OPTIMIZATION RATE
Project budgeting
Cost control strategies
Resource Allocation and Management
Product Market Fit
Delivery Management
Prioritization (RICE, MosCow...)
Product Manager
Feature Definition
Design System
User Research
UX Design
Discovery
User Journey
Project Management
Adalo
Landing Pages
CRO Audit
Agile Methodology
Training
Digital Communication
Balsamiq
SEO

Categories