Freelancer profile translated to English.
Back to original languageAbout Mélanie
Welcome to my Malt profile!
I'm delighted to welcome you here and present my skills and expertise in the exciting field of digital/e-commerce. With over 10 years of experience, I am passionate about digital and I make it a point of honor to provide quality work and achieve the objectives set by my clients.
Over the years, I've had the opportunity to work in various environments on a multitude of stimulating projects, ranging from social media management, setting up animation plans, and e-commerce site management to SEO and the migration of back-office and logistics warehouse systems. Each mission has allowed me to enrich my skills and bring added value to my role.
My professional approach is based on listening, understanding the specific needs of each project, and transparent communication with my contacts. I firmly believe that the key to success lies in close collaboration and the constant pursuit of continuous improvement.
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My skills:
Digital:
- Definition of omnichannel commercial strategy and animation
- On-site management: e-merch, product launch, asset launch
- Optimization of customer experience and processes
- Implementation of e-CRM strategy
- Creation of an SEO strategy: writing and analysis
CRO:
- UX-UI analysis of the site and customer journey
- Market research & competitive benchmarking
- Study of site KPIs and strategic recommendations
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Tools and Back-office
E-commerce:
Salesforce Commerce Cloud
Magento
CRM:
Splio
Salesforce Marketing Cloud
Dartagnan
SEO:
Yourtextguru
SEMrush
Botify
GSC
CRO:
AB Tasty
Insider
Contentsquare
Looking forward to discussing your project with you!
French
Native or bilingual
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- ClarinsE-commerce ManagerMarch 2022 - Today (4 years and 3 months)- E-commerce site management- Animation plan construction- SEO steering- KPI monitoring and analysis- Forecast steering and follow-up with the Supply team- Project management: new products, Christmas store, supply chain- UX optimizations: AB testing, customizations, and analysis- Coordination with retail, CRM, and IT teams- Budget management- ManagementProficiency in Salesforce Commerce Cloud, Botify, SEMrush, Yourtextguru, AB tasty, Insider, Contentsquare, Google Analytics, Google Search Console platforms
- ClarinsSenior E-commerce ManagerMay 2020 - Today (6 years and 1 month)France
- Kusmi Tea - Løv OrganicE-store Manager & CRMSeptember 2016 - May 2020 (3 years and 8 months)Île-de-France, FranceEurope scope #Acquisition Development of customer and prospect base Data collection for loyalty purposes Management of marketing operations to increase conversion SEO optimizations #e-CRM Definition of targeting Implementation of segmentation Marketing automation / triggers KPI monitoring and analysis #E-commerce animation Definition of the e-commerce animation schedule Definition of the animation strategy Definition of promotional offers E-merchandising Product launches (forecasts, new product creation, stock monitoring, analysis, and optimizations) #Project management Christmas store Black Friday Launch of new sites / migration Testing via Redmine and Jira Management Coordination and collaboration (developers and graphic designers) Software and tools Salesforce Commerce Cloud Salesforce Marketing Cloud Magento 2 Google Analytics Eulerian Photoshop Splio (email and SMS routing) Early Birds Wordpress
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Education
- Degree in Information and CommunicationUniversity Paul Verlaine - Metz2012Licence en information et communication
- E-marketing and E-commerce Certification, E-commerceCnam2021Certification e-marketing et e-commerce, E-commerce
Certifications
- Launch a Facebook Ads CampaignOpenClassrooms2022