Freelancer profile translated to English.
Back to original languageAbout Mélanie
Looking for a content professional who can think about your editorial strategy... and produce the right content, in the right formats, to achieve your goals?
Nice to meet you, I'm Mélanie, content manager and copywriter.
My role isn't limited to writing an article or a post: I help you build a coherent, useful, and engaging communication strategy, serving your visibility, notoriety, educational, engagement, or conversion goals.
I offer you:
- 14 years of experience in communication agencies and client-side,
- 5 years of experience as an independent professional,
- Solid training in communication, SEO, and copywriting,
- An ISO 26000 certification, related to social responsibility issues.
- A sensitivity to environmental, CSR, and sustainable development issues.
What I bring you:
I help you identify the right topics, the right angles, the right formats, and the right messages based on your goals, your target audiences, and your positioning.
I produce content adapted to your various communication channels: blog articles, web pages, newsletters, interviews, white papers, LinkedIn posts, Instagram content, videos, audio formats, press releases, internal or external editorial content...
Thanks to SEO and copywriting, I create content that is not just pleasant to read: it is also designed to be found, understood, remembered, and useful for your objectives.
Why work with me?
- Because I combine strategic vision with production capabilities.
- Because I know how to adapt both content and form.
- Because I understand impactful topics.
- Because relationships matter too!
- Because good content isn't just 'well-written'.
Let's talk about your project!
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- GRDFContent ManagerENERGY AND UTILITIESOctober 2024 - March 2026 (1 year and 5 months)Nanterre, FranceDescription of missions:
- Creation of digital content for internal or external use (production of written and video materials, creation of reports and presentations for on-site screens),
- Management of service providers responsible for their creation,
- Formatting and standardization of content according to the new brand guidelines,
- Distribution of this content on digital platforms,
- Publication or making resources available in a digital asset database,
- Support for all communication activities to promote them through articles,
- Updating existing presentations and materials; creating new ones, developing branded materials for internal and external use,
- Topics: CSR, safety, HR, employer branding, performance, professions, and sustainable development,
- Internal dissemination of press releases.
- Sigmund
On Malt
Blog Article WriterMay 2023 - July 2023 (1 month)Paris, FranceWriting blog articlesIdentifying high-potential keywordsSEO OptimizationEditorial consulting and strategy - INEDITText/Speech Writing for Communication CampaignMarch 2023 - March 2023Bougival, FranceWriting and developing the communication plan for a tenderWriting taglines for the associated communication campaign
Reviews
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Education
- Master's Degree in Marketing and Business, Consumer GoodsIAE Lyon2011
Certifications
- ISO 26000 (Foundation)PECB2020