Freelancer profile translated to English.

Description

Do you have an online offer?

But here's the thing...

You don't have the time (or the desire) to write your sales page, your email sequence, or structure your conversion funnel.

🎯 That's where I come in.

I'm Mélanie Couillard, a marketing, sales, and copywriting strategy consultant.

For 4 years, I've been helping coaches, trainers, and businesses develop simple, predictable, and profitable sales systems through email marketing and strategic copywriting.

💡 What I do concretely:

Consulting & Strategy: marketing action plan, sales sequences, positioning, irresistible offer

Training & Coaching: I've trained over 300 entrepreneurs to turn their newsletter into a client-generating machine

Done-for-you Copywriting:

High-conversion sales page writing

Creation of launch, evergreen, or automated email sequences

Webinar funnel optimization (registration, follow-up, replay, urgency)

Validated scripts & structures for 5-figure launches

📊 Key Figures:

💥 76.2% of my revenue generated by email

📈 678 emails written for my clients and myself

🚀 Revenue tripled on a single launch

👩‍💻 +500 female entrepreneurs trained in email marketing and predictive selling

They choose me for:

My ability to simplify strategy without making it shaky

My human, direct, and results-oriented approach

My direct but kind tone: I'm not here to flatter, but to propel

You'll love working with me if:

You want a sales page that makes people want to buy

You're looking for an email sequence that makes Stripe ring

You want to structure a simple and effective sales funnel

You need a strategic eye + a copywriting brain by your side

✉️ Want to boost your sales?

➡ Click on “Propose a project”

And let's make your business take off, simply.

Mélanie | The Propeller

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Créteil (up to 50km)

MélanieCouillard
Trainer
September 2025 - October 2025 (1 month)
Training of sales & communication teams (250 employees)
🎯 Objective

Train the sales and communication teams of a 250-employee company in cold outreach and strategic copywriting, with the goal of improving contact initiation, response rates, and conversion on B2B offers.

🧠 Mission

Design and lead a tailor-made program combining:

Copywriting fundamentals applied to B2B sales

Cold outreach scripts and optimization of approach emails
Sales storytelling to capture attention and generate qualified appointments

Ethical and persuasive follow-up techniques
Practical workshops to adjust the messages of each team

⚙️ Format & Deliverables

1 day of training + 1 follow-up video session

Educational materials + customizable templates

Audit and review of each participant's outreach scripts
Copywriting Emailing cold outreach
Mélanie Couillard
Marketing Right-Hand
May 2025 - Today (1 year and 1 month)
For a client in the weight loss & wellness sector

Objective

Implement a complete email acquisition and conversion system for an expert in the weight loss field looking to stabilize sales without relying on social media.

🧠 Missions

Strategic and operational support on:

Creation of the lead magnet (designed for a B2C health & nutrition audience)

Writing the conversion-optimized landing page (56% conversion rate)

Design of the sales email sequence (welcome + nurturing + main offer)

Structuring the complete automated funnel (registration → engagement → sale)

⚙️ Actions Taken

Audit of the customer journey and acquisition strategy

Copywriting of emails, pages, and CTAs

Repositioning of the offer and increase in perceived value: price doubled

Sales page writing

🚀 Results Achieved

📈 +100 new subscribers per day from the first weeks

💌 Average open rate: 47% / Click-through rate: 4.8%

💰 Revenue tripled in less than 60 days

🔁 Automated system enabling continuous sales, without paid advertising

💬 What this proves

✅ My ability to create a profitable and sustainable email system,
✅ To translate business expertise into concrete sales arguments,
✅ And to design high-performing funnels, even in ultra-competitive markets (health, wellness, weight loss).
Email Marketing Copywriting Sales Page
Mélanie Couillard
Content Creator | SEO Web Writer
TRAVEL AND TOURISM
July 2020 - Today (5 years and 10 months)
I am the creator of the media https://osevoyagerseule.com

This blog has attracted over 57,000 visitors and 90,000 page views in 2 years. It includes a weekly newsletter sent to over 2500 women and a private community of 17,000 women.

To date, I have written 135 articles, 20 guest articles, and appeared on 4 podcasts as a guest.

This initial experience in the intrepid world of digital marketing has allowed me to gain strong skills in SEO, persuasive writing, content strategy, and digital marketing.

- Implementation of a visibility strategy (with guest articles)
- Visibility and authority thanks to 5000 views achieved through my Google ranking
- Loyalty of a qualified audience thanks to the Facebook group and the weekly newsletter
- Acquisition of backlinks to increase the credibility of the media
- Creation of an irresistible offer
- Creation of lead magnets and landing pages (30% conversion)
- Welcome email sequence to build trust
- 47% newsletter open rate and 4% click-through rate
- Media plan
- Articles on the first page of Google thanks to SEO ranking
- Keyword strategy and editorial calendar
- Implementation of affiliate partnerships

What if it was your turn?
Web Content Writing Content Marketing Emailing SEO Writing Public Relations Affiliation Copywriting