Freelancer profile translated to English.

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Description

Hello everyone :)

I was employed as a marketing and communication manager and I enjoyed it, so now I want to do the same as a freelancer.

To give you an idea of what I can do:

-definition of a marketing and communication strategy

-content creation

-content publication on website and social networks

-social media management

-photography

-competitive intelligence

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Mélanie Cornier
Business Owner
RETAIL (SMALL BUSINESS)
November 2020 - Today (5 years and 7 months)
Montpellier, France
Market Research:
- Trend Research
- Target Identification and Persona Establishment
- Competitor and Offer Identification
- Merchandising Area Identification

Merchandise Purchase:
- Foreign Supplier Research
- Negotiation in English with Foreign Suppliers

Marketplace Management:
- Writing Product Descriptions and Sheets
- Inventory, Supply, and Delivery Management
- Sponsored Campaign Management
- Budget Management
- Customer Satisfaction Management

Marketing and Communication:
- Natural and Paid Referencing
- Writing and Publication of Product Sheets
- Photography and Photo Editing
- Social Media Publication

Merchandise Sales:
- Sale of Merchandise in France and Internationally
Etude de marché Etude marketing E-commerce Communication digitale Marketing Amazon Web Services Rédaction web Photographie Adobe Photoshop
Eatforhealth
Digital Marketing and Communication Manager
AGRICULTURE
May 2019 - June 2019 (2 months)
Montpellier, France
Management of the website eatforhealth.fr
- WordPress, Elementor, WooCommerce
- Creation of briefs and mockups
- Content publication (texts, images, widgets; page creation)
- SEO referencing (content relevance, internal and external linking, responsive and AMP content implementation, use of optimization tools [Search Console, 1.fr, Upstrend])
- SEA referencing (Google Ads)
- Traffic analysis (Google Analytics)

Creation of the EatforHealth community
- Storytelling
- Social media management via Hootsuite (Facebook, Instagram, LinkedIn): content publication (texts, images, videos); creation and management of social groups; traffic and engagement analysis; Social Selling Indicator analysis
- Facebook: 405 followers, Instagram: 880 followers
- Partnership establishment with bloggers to increase brand awareness and clientele

Management and design of communication materials
- Establishment of photo briefs
- Photography
- Creation of communication materials (flyers, company brochures, posters, social media images) using Canva
- Approval of flyers and posters before printing

Monitoring
- Competitor tracking via RSS feeds and feed aggregators

Press
- Writing and publication of online articles
- Recording of radio advertisements (Fun Radio, RTL2, France Bleu)

Event Coverage
- Roland Garros

Prospecting
- Research and establishment of partnerships to market products in retail locations
- Flyer distribution
Marketing Marketing de contenu Facebook Marketing LinkedIn Marketing Communication digitale Communication E-commerce Photographie Publicité Site vitrine
Relais d'Or Miko
Marketing Assistant
AGRICULTURE
June 2017 - April 2018 (11 months)
Rueil-Malmaison, France
Management and design of all sales materials (20 catalogs) and promotional materials (45):
-Establishment of the sitemap (120 to over 1000 products / catalog)
-Creation of photo briefs (20 to 70 photos / catalog)
-Photo validation during shoots
-Proofreading of materials / correction
-Management of service provider production (2 communication agencies, 1 photo agency)
-Creation of brochures
-Writing of sales arguments

Creation of internal communication materials:
-Monthly newsletter (10)
-PowerPoint

Participation in the organization of a national event "La Convention Glace"
-Over 200 guests

Competitive intelligence
-1 / month

Analysis of performance indicators:
-Revenue: €1 to €2 million / catalog
-Volume sold
-Number of customers
-Excel

Online advertising banner placement
-1 to 3 / month
Créatif Photographie Rédaction Relecture Veille concurrentielle

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Master's degree in Food Product Marketing
Polytech'Lille
2017
PROJETS : - Lancement de box du Nord "Les Petites Nordises"  Relation avec les producteurs locaux  Création de packaging et flyer  Gestion de Projet  Relation presse  Administration de la page commerciale Facebook - Marketing pour le lancement d'un magazine de Design Culinaire  Etude qualitative  Design de site web (via WordPress)  Gestion de Projet  Veille & benchmark concurrentiel - Création d'un site web à partir de la plate forme WordPress ----------------------------------------------------------------------- COURS : -Marketing -Marketing digital -Web -Innovation -Veille -Sociologie de l'alimentation -Image et sémiologie -Relation Presse -Anglais

Computer Science and Digital Creation
Inria
2019
Web Usage
University of Cergy-Pontoise
2019

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Mélanie Cornier

Marketing and Communication Manager

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