Freelancer profile translated to English.
Back to original languageAbout Mélanie
🎯 Digital Project Manager – Strategy, Coordination & Operational Management
With 7 years of experience, I support startups, SMEs, and brands in the success of their digital projects — whether they are web, marketing, or communication-related. My role: to translate your ambitions into concrete, fluid, and structured projects.
🧰 Key Expertise:
Web & Communication Project Management | Writing Specifications | Coordination of Creative, Technical & Management Teams | Marketing & Content Strategy | SEO / SEA | Analytics Reporting | Budget Management | Implementation of Collaborative Tools (Notion, Jira, Asana…) | Objective-Oriented Roadmap & Planning
💼 Notable Projects:
E-commerce site redesign + SEA strategy for a tour operator → +30% revenue in 6 months
Complete rebranding of a brand with a creative agency and sales team
Fundraising campaign management → 100% of the objective reached
🧠 My Added Value:
I make complex projects accessible, align tech & creative worlds, and bring visibility to your ideas. I get involved as a partner to advance your projects.
📆 Availability:
Available from mid-August for support / consulting missions — and from mid-September for full project management.
👉 Let's discuss your needs!
French
Native or bilingual
English
Fluent
German
Conversational
Korean
Basic
Can work on-site
Paris (up to 50km)
Experience
- KaolinDigital Project ManagerPRESS AND MEDIAOctober 2024 - November 2025 (1 year and 1 month)Paris, FranceWeb project management: website, social media management, email campaigns. Implementation of management tools to meet business needs. Roadmap management, priority arbitration, and inter-team coordination (web designer, integrator, UX/UI designer).
- Coudre ParisCommunication ManagerSeptember 2023 - Today (2 years and 9 months)Paris, FranceImplementation of the communication strategy (roadmap and objectives). Design of communication materials: print, social media, newsletters. Event management: open houses, workshops with speakers. Competitive intelligence and social media trends monitoring. Coordination of external service providers (agency, freelancers, internal).
- Averty Editions MediasDigital Project ManagerMarch 2023 - August 2024 (1 year and 5 months)Design and implementation of the Bilibox brand positioning. Competitive benchmarking. Definition of the multi-channel strategy. Management of two crowdfunding campaigns on Ulule. Implementation of acquisition tools (emailing, CRM). Supervision of the e-commerce website creation in collaboration with the technical manager.
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Education
- Multimedia Project Manager / Social Media Manager CertificateEcole Multimédia2022Certificat Chef de Projet multimédia / Social Media Manager
- Master's in E-tourismUniversité de La Rochelle2019Master E-tourisme