About Mélanie
French
Native or bilingual
English
Fluent
Experience
- HYPERFounder HYPER, Lead Generation ConsultingCONSULTING AND AUDITSJune 2022 - Today (4 years)Strasbourg, FranceWithin the webmarketing agency HYPER, I manage for my clients:- Their digital marketing strategy,- The execution of their SEO audits and subsequent actions,- Their acquisition campaigns through SEA, SMA, or emailing.
- DIVALTODigital Marketing ManagerSOFTWARE PUBLISHINGJuly 2018 - June 2022 (3 years and 11 months)Entzheim, FranceAs Webmarketing Manager, I managed Divalto's digital marketing strategy and its dedicated budget. I managed a team of 4 employees, for whom I set objectives and tasks in line with the group's strategy.I also worked on cross-functional tasks related to GDPR, quality (ISO-9001:2015 standard), liaison with telemarketing and sales departments, KPI monitoring, internal CRM evolution, data improvement, and dashboard creation.
- DIVALTOWebmarketing OfficerFebruary 2014 - July 2018 (4 years and 5 months)Entzheim, FranceResponsible for webmarketing activities: natural and paid referencing, emailing, affiliation, web writing.
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Education
- Master 1 (M1), Web Management / Multimedia and WebmasterUniversité Paris-Est Marne-la-Vallée2012Master 1 (M1), Gestion du Web / multimédia et webmaster
Certifications
- Google Ads Search NetworkGoogle Ads2022
- TOIEC - 966/990Wall Street English2022