Mélanie Chevalier

Product marketing / management.

• 5 product launches in 2025, including 3 major ones: ownership of positioning, messaging, and GTM assets (landing pages, one-pagers, acquisition program)

• Strengthening product positioning and clarifying vision for customer-facing teams

• Deployment of an enablement program for Sales & Customer Success teams (pitches, objection handling, battlecards)

• Post-merger integration: change management for Product teams & product line expansion (standardization)

• Market research and identification of growth levers for the Executive Committee

Set by setec specializes in assisting with land and territorial decision-making. It provides land-use planning professionals with consulting services and digital mapping tools (GIS) to inform decision-making.

Wavestone is a transformation consulting firm with a digital core business. Within the Energy and Transport practice, in a responsible role directly supporting clients, over ten assignments including:

• Ecological and energy transition: SNCF Réseau Post-glyphosate management program (AMO), SOBRE Energie (commercial strategy and Business Plan framing)

• Territorial planning and strategy: Caisse des Dépôts "Action coeur de ville" (strategic thinking, consultation), EDF Commerce Sud-Ouest (territorial strategy framing)

• Digital transformation: Engie Home Services SI / ERP program management (PMO), EDF Deployment of connected meters in overseas territories and participation in tender responses, internal methods, and content creation (monitoring and analysis of news, regulations, market, technology, etc.)