Freelancer profile translated to English.
Back to original languageAbout Mélanie
🎯 Product Marketing Manager | Product Development & Launch | Operational Marketing | 360° Strategy
Passionate about product marketing and innovation, I support brands in the development and deployment of their global marketing strategies. My expertise ranges fromcosmetic and fragrance product developmentto360° marketing project management**, including **creating impactful content and international coordination.
💡My Expertise:
- Product Development & Innovation: Ideation, packaging design, storytelling, R&D coordination, regulations
- 360° Marketing Strategy: Product launch, cross-channel activations, operational marketing
- Branding & Communication: Creation of materials (print & digital), content writing (SEO, newsletters, copywriting)
- Analysis & Monitoring: Market research, trends, benchmarks, performance tracking
- Project Management & International Coordination: Collaboration with agencies, digital teams, press, training, merchandising
🛠Key Experiences:
- Sisley (2 years+)– Skincare Product Development Manager: launch of the Dermatological Capsule, management of iconic ranges, 360° strategies to drive markets
- Shiseido, Guerlain – product development, marketing strategy, and gift set management for Key Commercial Periods
- Eucerin - Operational Marketing, market analysis, development of marketing tools, management of digital and Media campaigns
- Villa Beausoleil – Marketing and content creation support
Need references?
I would be delighted to share my letters of recommendation from Sisley and Guerlain. Feel free to also check my reviews on my Malt profile as a PowerPoint Graphic Designer.
📩 Ready to boost your marketing strategy? Contact me!
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- EssilorLuxotticaMARKETING MISSIONSDecember 2024 - Today (1 year and 6 months)Paris, France
- Creation and design of impactful marketing slides to enhance internal and external communication
- Design of the marketing presentation for the year-end seminar, ensuring clarity and stakeholder engagement
- Optimization of marketing tools based on client briefs to improve their effectiveness and relevance
- PODWEBSITE & SOCIAL MEDIA AUDITDecember 2024 - February 2025 (3 months)Paris, France
- In-depth marketing audit of the website and social media to evaluate digital performance and brand engagement
- Development of strategic recommendations based on trend analysis, KPIs, and competitive benchmarking
- Optimization of digital presence and content strategy to enhance visibility and marketing impact
- Steva - Villa BeausoleilMARKETING SUPPORTHOSPITALITYSeptember 2024 - November 2024 (2 months)Paris, France
- Digital Marketing: conducted a website audit with strategic recommendations to improve communication and user experience.
- Creation of Communication Materials: produced impactful print and digital materials (brochures, villa book, posters, invitations...)
- Content Writing: wrote newsletters, advertorials, and SEO articles, creating engaging content
- Marketing Presentation Design: designed and developed impactful and professional presentations
- Agency Relationship Management: coordinated briefs and exchanges for material production and marketing action implementation
Recommendations
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Education
- Master in Management, Marketing SpecializationESCP Europe2021Programme Grande Ecole. Spécialisation Stratégie Marketing & Digitale. Mémoire de fin d'étude sur le Marketing Sensoriel dans le marché des cosmétiques.
- Preparatory Class for Business SchoolsLycée Saint-Jean de Passy2017