Freelancer profile translated to English.

Description

In the web for 6 years, I am Head of SEO for a scale-up in fintech: Dougs Compta.

SEO is a second language, a real passion: everything leads me to deeply analyze sites, understand them, optimize them to show them in their best light.

My goal: for you to become Google's best friend. Ready?

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Dougs
Head of SEO
TECH
July 2021 - Today (4 years and 11 months)
Lyon, France
Studialis galileo
Webmarketer
EDUCATION AND E-LEARNING
May 2018 - Today (8 years and 1 month)
Paris, France
- Participate in defining and implementing the natural referencing strategy to improve site visibility
- Implement technical SEO optimizations (structure, markup, structured data, etc.), semantic, editorial, and popularity (internal and external linking)
- Optimization of website conversion rates
- Business management of SEA actions with the SEA Manager
- Implement testing and measurement actions (A/B Testing) in collaboration with the webmaster team
- Track & report performance and integrate necessary corrections
- Manage school websites by collecting, selecting, creating, scheduling, and optimizing necessary content (school information relays, events)
- Send targeted emails in cooperation
- Translate the unique identity of the schools to generate qualified traffic to their site
- Monitor school and competitor online reputation and manage necessary reactions
- Animation and exchange with the various stakeholders within the schools

Tools used
Microsoft Dynamics CRM
Clicky
Drupal
SurveyMonkey
OnCrawl
Screaming Frog
Sitebulb
AWR
Search Console
Google Adwords
Google Analytics
Hotjar
SEO SEO Audit On-Page Optimization Off-Page Optimization Google Search Console SEA Google Analytics Data Analysis User Experience Design Drupal HTML5 Bootstrap SEO Writing

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Bsc in Marketing
Siena College
2017
Digital Marketing, Consumer Behavior, Marketing Research
State Level I Title "Manager of International Organizations"
CEFAM
2017

Hubspot Inbound Marketing
Hubspot
2017
Inbound marketing
TOEFL
TOEFL
2016
84 iBT

SEO Consultant

Mélanie Calabrese

SEO - Consulting/Training

About Mélanie

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