Melanie Breton

B2B Strategy & Development, I support VSEs/SMEs and group subsidiaries in their growth, transformation, and transfer phases. My approach combines strategic diagnosis, marketing & sales structuring, operational management, and change management.

Selected Missions:

SME (Industrial) – Marketing & Sales Structuring (€2M Revenue)

Objective: Structure the company for scaling.

Interventions: 360° diagnosis, market research, offer repositioning (catalog & pricing), marketing tools, sales process structuring, distributor recruitment, team upskilling.

Deliverables: Marketing & sales plan, restructured catalog, sales processes, operational support.

Results: Sales funnel x5, +10% revenue, gross margin improvement, junior sales team autonomy development (3 people + distributors). Duration: Transition mission – 8 months.

SME (Industrial Services) – Sales Strategy & Key Accounts (Revenue €40M)

Objective: Structure prospecting and strengthen sales performance in long cycles.

Interventions: Portfolio & potential analysis, customer segmentation, prospecting campaigns, CRM structuring, public/private tender support, key account process.

Deliverables: Structured & segmented sales funnel (new opportunities +€3M), tender process, CRM tools, key account strategy.

Results: Won 2 tenders (€200k/year for 4 years), +8% regional revenue (price/product mix), conversion rate ~5%.

Duration: 1-year mission (management of 2 sales reps + cross-functional back-office).

B2B Industrial Company (international field) – Strategic Audit (Revenue €5M)

Objective: Clarify growth strategy for Marketing / Sales / Finance aspects in tandem with an industrial production expert consultant.

Interventions: Comprehensive strategic diagnosis, market & competitor analysis, process review.

Strategic & operational management of several product lines in the EAME region. Interventions: P&L management (€80M), market intelligence, definition & deployment of EMEA go-to-market plans, pricing, distribution strategy, coordination of 7 sales branches, transverse management & subcontracting. Results: 3 successful product launches and innovation in automation & electrification, HQ/field alignment, management of several marketing projects up to €500k.

European ERP & CRM software for distribution networks. Interventions: Agile design, data flow integration (pricing, warranties, stock, predictive maintenance), training & change management, multi-country deployment (UK, Germany, Spain, Romania), reporting & KPIs. Results: System adoption in pilot countries, harmonization of business processes, increased digital maturity of networks.