Mélanie Boulanger

Complete logo creation for the company Draco Jeux – Heroic Fantasy Style

I carried out the entire logo design process for Draco Jeux, a company specializing in the gaming universe, adopting a heroic fantasy style true to the brand's identity.

This work included all stages of graphic design:

Research and conceptualization: development of several creative avenues around the medieval fantasy imaginary, drawing inspiration from visual references related to dragons, crests, mythical weapons, and epic typography.

Preparatory sketches: hand-drawn sketches of different proposals to explore shapes, symbols, and the overall composition of the logo.

Digital illustration: vectorization and finalization of the logo using digital drawing tools (such as Adobe Illustrator/Procreate), with particular attention paid to details, textures, colorimetry, and graphic harmony.

Delivery of the graphic charter: variations of the logo in different formats and media (light/dark background, icon only...), accompanied by the color codes and fonts used.

The result is an original and immersive logo, true to the heroic fantasy universe, designed to strengthen Draco Jeux's visual identity and capture the attention of its target audience.

- Creation of original and colorful illustrations, suitable for children and pre-teens;

- Design of book covers, interior pages;

- Use of software like Adobe Illustrator, and Procreate to produce high-quality digital illustrations;

- Participation in book fairs and literary events to promote illustrated works;

- Contribution to the creation of characters and graphic universes in line with the stories and themes proposed;

- Close collaboration with authors to ensure that the illustrations complement and enrich the texts;

- Monitoring of feedback and necessary adjustments to meet the expectations of publishers and readers;

I create unique illustrations and visual materials for various projects, including children's books, logos, business cards, and posters. With a passion for graphic art, I put my expertise to work for creative and personalized projects, combining fantasy and professionalism. I also handled the UI/UX for a math website called Maths United, ensuring the creation of an intuitive, accessible, and visually clear interface.