Freelancer profile translated to English.
Back to original languageAbout Mélanie
Outdoor · Running · Sport · Lifestyle
Brand activation, community building, partnerships, retail & culture
Freelance in marketing and CRM for several years, I now support sports, outdoor, and lifestyle brands in developing their local and community presence, at the intersection of marketing, events, retail, and culture.
I act as a local connector, capable of translating a brand strategy into credible, engaging, and measurable field activations.
My added value is based on dual expertise:
→ a structured and performance-oriented marketing approach
→ real immersion in the outdoor and running communities, which I practice and live daily.
What I offer:
Local community development
• Building, managing, and engaging communities (running, outdoor, lifestyle, culture)
• Representing the brand in the field and embodying its identity locally
• Grassroots actions: clubs, associations, collectives, events, partner stores
Brand activation & events
• Design and execution of activation calendars: runs, workshops, talks, product tests, local collaborations
• Activation of key moments: product launches, store openings, major sports or urban events
Partnerships & local networks
• Recruiting and managing networks of ambassadors, athletes, creators, and “friends of the brand”
• Developing partnerships with clubs, cultural venues, lifestyle players, and local businesses
• Coordination with wholesale and retail teams
Retail activation & drive-to-store
• Creating in-store experiences (animations, workshops, events)
• Supporting store openings
Management & reporting
• Project management and stakeholder coordination (brand, PR, digital, retail)
• KPI monitoring: engagement, attendance, community growth, retail performance
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Bordeaux (up to 50km), Biarritz (up to 50km)
Experience
- FreelanceFreelance CRM and E-commerce - Klaviyo & Shopify Expert (No Code)November 2023 - December 2025 (2 years and 1 month)Clients: Asphalte + La Coque Française + L’Oréal Luxe France + Kah studio and coffee + Officine Universelle Buly (LVMH) + Monjour + Balibaris + A Week Abroad + Duralex- Shopify e-commerce website: creation, optimization and management- CRM strategy: marketing automation, campaigns, segmentation (Klaviyo)
- FleuxMarketing & E-commerce ManagerE-COMMERCEApril 2022 - Today (4 years and 2 months)Paris, FranceHead of E-commerce, Marketing & Communication, Graphic Design, Customer Service, and Public Relations. Managed a team of 7.- E-commerce site redesign from Magento to Shopify- Creation of a marketing automation strategy on Klaviyo- Management of acquisition and retention campaigns on Google, Meta, Pinterest, and Tiktok- Implementation of an SEO strategy
- Condé NastTraffic ManagerPRESS AND MEDIAMay 2020 - April 2022 (1 year and 11 months)Paris, France- Responded to client briefs for Display and social media campaigns on the Condé Nast group's network (Vogue, Vanity Fair, GQ, and AD Magazine)- Implemented campaigns on ad servers- Managed, optimized, and analyzed campaigns, then provided recommendations
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Education
- Master Programme Grandes Ecoles, Digital MarketingKEDGE Business School2017Master Programme Grandes Ecoles, Marketing Digital
- Master 2 (M2), MarketingTecnológico de Monterrey2016Master 2 (M2), Marketing