Freelancer profile translated to English.
Back to original languageAbout Melanie
With 10 years of project management experience, I transform your ideas into actionable strategies. My expertise in digital marketing includes improving automated customer journeys and sales funnels. Recognized for my collaborative "Test and Learn" approach, I prioritize customer knowledge to design impactful, growth-oriented campaigns. My B2B and B2C experience allows me to manage CRM initiatives and optimize added value at each stage of the user journey.
As a Growth Acquisition Consultant, I undertake one-off missions or more global projects in the following areas:
Project Management:Requirements gathering, analysis, scoping and prioritization, feasibility studies, planning, budgeting, writing specifications, acquisition backlog prioritization, marketing roadmap creation, team management (creative, developers, suppliers), and reporting.
Growth Acquisition Strategy:
Defining growth strategies aligned with your objectives, acquiring qualified leads through multichannel campaigns (SEO, SEA, email marketing, social media, partnerships), designing and optimizing landing pages tailored to your ICP/personas to maximize conversion, A/B testing to identify and scale high-performing actions.
E-commerce Strategy:Deployment on CMS and marketplaces, writing product descriptions and web content, e-commerce site redesign (UX, structure, sales funnel).
CRM Management:Creating automated customer journey workflows, segmentation, and personalized campaigns.
Analysis and Performance:KPI definition, experimentation, and action analysis to maximize impact.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Fontainebleau (up to 50km), Paris (up to 30km)
Experience
- FIRST FFCDigital Marketing and Acquisition ManagerE-COMMERCEAugust 2023 - Today (2 years and 9 months)Manage and optimize the digital projects portfolio: e-commerce, Marketplace, omnichannel to acquire traffic and revenue- Manage the European product catalog (4000 SKUs) and pricing rules (RRP)- Scope and manage the e-commerce roadmap (UI/UX) and marketing support projects- Coordinate and monitor SEO and SEA campaigns with suppliers- Optimize site conversion by creating workflows Recruit, train, and manage the digital team and suppliers in Europe- Manage the marketing department and a digital P&L (monthly budget: €20K)- Implement and manage tools: CMS (Prestashop), DAM (Catsy), Emailing (Klaviyo and HubSpot), Payment Solutions (Stripe SystemPay & Paypal) and carriers (Colissimo, DB Shenker, Heppner), Social media (Meta), Marketplaces (Mirakl), Google tools (Ads, GTM, Analytics, Search Console, Merchant Center), UX & search (Mouseflow & Doofinder) Digital Marketing and Acquisition Manager FIRST FFC | Since August 2023 Specialist in food packaging with European distribution via 12 B2B and B2C e-commerce sites and 4 specialized marketplaces in Europe
- SENA TechnologiesSEO Project ManagerSPORTSApril 2023 - June 2023 (3 months)American-Korean brand of a Bluetooth communication system for two-wheelers- SEO audit and multichannel recommendations to optimize UX and funnel- Digital roadmap (UI/UX)
- Le Pressoir du GâtinaisDigital Project ManagerRETAIL (SMALL BUSINESS)November 2022 - July 2023 (8 months)Redesign of the website on WordPress and installation of WooCommerce:- Writing of specifications and functional specifications based on feasibility analysis- Establish the digital roadmap (UI/UX) in collaboration with the client and their web developer: schedules and budgets- Advice to optimize acquisition (SEO) and user engagement based on multichannel recommendations- Coordinate project stakeholders, manage implemented actions, and perform testing- Support user upskilling on WordPress (training/workshops)
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Education
- Master 2 - Stratégie Marketing et Commerciale.INSEEC Paris2005Business management, marketing stratégique et opérationnel, stratégie commerciale
Certifications
- Growth Hacking & IAMantra (ex growthMakers)2024