Freelancer profile translated to English.
Back to original languageAbout Mélanie
After 4 years as Image Leader at Tribord, Decathlon's sailing brand, I am turning to a new adventure: Freelance Visual Communication Project Manager. A new adventure towards independence!
During these 4 years, I managed communication projects around the brand's image: communication strategy, video production, photo shoot organization, graphic design, creation of graphic and iconographic guidelines, video editing, corporate image...
A profession focused on art direction but requiring strong adaptability and responsiveness. In a way, I spent 4 years being a jack-of-all-trades, to my greatest pleasure.
Today, my thirst for entrepreneurship and my adaptability push me to surpass myself for new projects. Before launching, I completed several training courses in content management and community management. The goal? To be able to support you from A to Z on your visual communication projects, from content creation to distribution.
French
Native or bilingual
English
Fluent
Can work on-site
La Rochelle (up to 50km), Biarritz (up to 50km)
Experience
- DECATHLON SE - FRANCE
On Malt
Shooting / EditingFebruary 2025 - February 2025La Rochelle, FranceI had the opportunity to shoot the arrival of Yannick Bestaven after his Vendée Globe race.I then produced short formats for the brand's social media. - Decathlon SAImage Leader - TRIBORDSPORTSSeptember 2016 - October 2020 (4 years and 2 months)Hendaye, FranceI was responsible for the production of Tribord's image content for all physical and digital communication media.I defined all the brand's image needs, organized filming and photo shoots. I recruited the appropriate specialist service providers.I was also in charge of the brand image strategy: creation of graphic and iconographic guidelines, writing the brand's visual communication strategy...
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Education
- Master 2 Digital Strategies, Strategic Planning, and Brand ContentSup de Pub2017Brand content, brand culture, planning stratégique, stratégie de communication, stratégie de marque digitale, stratégie images de marque, PAO, ... Alternance et projet professionnel (développement d'une strat-up).
- Master 1 Brand Strategy, Advertising StrategySup de Pub2016Stratégie de communication, Brand content, Stratégie publicitaire, PAO, Community Management ...