Freelancer profile translated to English.

Description

Hello, I'm Mélanie 👋 I help brands accelerate and structure their growth.

I build full-funnel strategies that capture attention, convert, and foster lasting loyalty.

With 8 years of experience in agencies and on the client side, I combine a solid mastery of acquisition levers with a native understanding of social networks to create tailor-made, high-performing, and ROI-oriented solutions.

I have worked for major clients in various sectors: Education/Training, Real Estate, Culture, E-commerce...

✔︎ What I bring

Comprehensive expertise in acquisition: paid, organic, influence, and social-first.

Effective mechanisms to transform an audience into a community, and then into loyal customers.

A data-driven approach, with measurable actions and concrete results.

✔︎ My difference

I don't just follow trends: I anticipate them.

I decipher weak signals, analyze your data, and position your brand as the obvious answer to your target's needs.

✔︎ My expertise

Inbound Marketing:strategies & content to attract qualified leads.
Acquisition Ads(Meta, TikTok, LinkedIn, Google Ads): multi-channel activation & continuous optimization for profitable acquisition.
Landing Pages:design & optimization to maximize conversion.
Email Marketing:campaigns & automation to activate, segment, and retain.
Automation / CRM:automated journeys, nurturing, scoring.
Social Media / Influence:editorial & influence strategy
Project Management:team coordination and multi-channel management (5 years of experience in digital marketing agency).

💌 Join me on LinkedIn

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Montpellier (up to 50km)

INDÉPENDANTE
Freelance + in creation
CONSULTING AND AUDITS
January 2025 - Today (1 year and 5 months)
Montpellier, France
Currently a freelancer, I help my clients deploy and optimize their sales funnel: Inbound Marketing, Ads, Landing Pages, Email Marketing, Automations, Social Media / Influence
In parallel, I am developing my own brand of accessories for 🐶 and 😼: joyful, sustainable, and always with a funky touch 🪩
Inbound marketing Landing page creation Influencer marketing Email marketing E-commerce
AGENCE VU DU WEB (34)
DIGITAL PROJECT MANAGER
DIGITAL AND IT
January 2019 - January 2025 (6 years)
Montpellier, France
Management and development of a major client portfolio (+50 clients: CCI Paris Ile-de-France, Nexity, Russell Hobbs...)
Management of a multidisciplinary team of 5 people
Creation & management of an influence / social media / UGC department
Launch and management of actions on SEA, SMA, SEO levers
Web project management: website redesign and creation Strategic and creative thinking: recommendations, response to public tenders...
Animation of training sessions and conferences (HEC, POLYTECHNIQUE...)
UGC Influencer marketing Social media strategy Digital project management Artificial intelligence
CERG (38)
B2B COMMUNICATION OFFICER
January 2015 - January 2018 (3 years)
Conception and implementation of B2B and event communication strategy in a technical & international environment