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Melanie BatistaMB

Melanie Batista

SEA Expert - Google Ads - Paid Referencing 🚀

€350/day
Villeneuve-Loubet, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Melanie

First of all, welcome to my profile, I am Mélanie, an expert in paid referencing!

With 9 years of experience in digital marketing, including 7 years in an agency as SEA and Quality Manager, I have made paid referencing (SEA) my specialty. My goal? To challenge Google Ads algorithms every day to maximize your return on investment and always go further in performance.

🎯 Recognized and proven expertise

Google Partner Premier & Digital Champion 2022
Over 30 million euros invested in advertising
A varied portfolio: e-commerce, B2B, artisans, large companies
Experience in training, strategy, and SEA processes
💡 Why entrust your campaigns to me?
- 100% dedicated to Google Ads, no dispersion
- Strategies adapted to all budgets
- Continuous optimization for sustainable performance
- Comprehensive certifications (Search, Shopping, Display, YouTube, Performance Max, Demand Gen)

🚀 What I do for you:
- SEA Analysis & Strategy (market, competition, keywords)
- Creation and management of optimized Google Ads campaigns
- Optimization of tracking & advanced reporting (Looker Studio, Google Tag Manager)
- Improvement of landing pages to boost conversions

📈 Benefits for your business
- More visibility & qualified traffic
- A better conversion rate
- Continuous growth of your turnover
- A head start on your competitors

Want an advertising strategy that generates concrete results? Let's discuss it! 😊
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Independante
    SEA Expert: Google Ads, Meta Ads
    TELECOMMUNICATIONS
    February 2025 - Today (1 year and 5 months)
    Villeneuve-Loubet, France
    Freelance Google Ads – Make your business take off with high-performing campaigns!
    Do you want to attract more clients and make your advertising investments profitable? As an independent Google Ads expert, I support companies in growing and sustaining their business through tailor-made SEA strategies.

    My services:
    - In-depth analysis: market, positioning, competition, and offering
    - Creation & configuration of optimized Google Ads campaigns
    - Management and continuous improvement of advertising performance
    - Implementation of precise tracking with Google Tag Manager
    - Optimization of landing pages to maximize conversions

    🔹 Goal? More visibility, more clients, more revenue.
    Ready to boost your results? Let's discuss it!
    Google Ads Expert Google Analytics Paid Referencing Strategy Webmarketing Strategy SEA Google Adwords
  • Agence partner premier Google Ads
    Head of SEA and Quality Manager
    TELECOMMUNICATIONS
    December 2017 - February 2025 (7 years and 2 months)
    Valbonne, France
    Agency specializing in SEA, SEO, Social Ads, UX. Top 3% of the best Google Ads agencies in France and Top 10 Microsoft Ads. Team lead SEA - Quality manager:
    - Responsible for a team of 7 people
    - Onboarding new team members on our internal processes
    - Training and individual management
    - Support in implementing internal and technical processes
    - Contribution to building SEA strategies and roadmaps
    - Monitoring and tracking of client accounts. Senior Account Manager SEA:
    - Management of a client portfolio (e-commerce, lead generation, showcase sites, etc.)
    - Management of sponsored advertising on Google Ads, Microsoft Ads, & Social Ads
    - Creation and restructuring of SEA Campaigns
    - Mastery of Google Search, Shopping, Remarketing, Display, Local, YouTube, and Performance Max
    - Analysis of results using Google Analytics and other tools
    - Daily monitoring of client accounts
    - Campaign optimization according to specific objectives: ROI, Revenue, CPA
    - Creation of reports on Looker Studio: tracking key indicators (ROI, CPA, CPL, etc.)
    - Technological watch of SEA Tools
    - Regular use of CMS: Wordpress / Prestashop / Wizishop / Oxatis / Shopify for maintenance and insertion of tags (conversions, analytics, remarketing, etc.) and script deployment using Google Tag Manager
    Google Analytics SEA Expert GA4 Google Ads Account Management Meta Ads
  • Almond
    Marketing and Social Media Manager
    TELECOMMUNICATIONS
    July 2016 - November 2017 (1 year and 4 months)
    Sophia Antipolis, France
    Almond is an IT consulting & Audit company that supports organizations in Cybersecurity, Infrastructure & Cloud, and IT System Transformation – offering its expertise to IT Directors and CISOs to address challenges related to securing or transforming Information Systems. Provadys Information Security is built around 3 fundamental principles: Security, Compliance, Resilience – through 4 areas of expertise: Offensive Security, Defensive Security, Compliance, and SOC. Our conviction is that for every company, there is a path made of strategies, processes, and technologies to achieve an optimal security situation. Our skills allow us to envision solutions tailored beyond the generic offers available on the market. Almond operates throughout France and has offices in Paris, Sophia-Antipolis, and Nantes. My missions: Community Manager: Facebook - Twitter - Linkedin - Youtube via Hootsuite - Bitly - Goo.gl Website Management: Updating information - Slider Revolution via Wordpress Managing interactions with influencers / E-Reputation via Mention - Google Alerts Creating communication materials via Adobe CC - Canva - Final Cut Pro Digital content production Editing internal and external newsletters via Mailjet - Mailchimp Analysis Report: Google Analytics - Microsoft Excel Sourcing: Jobboard via Monster - Recruiter Lite - Indeed - TurnOver IT - Paca Job - Talent Bin Scrum Master: ensuring throughout a project that the team is fully productive and efficient, adopting a participatory management style Creation of a new graphic charter UPDATE
    Community Management Social Media Webmarketing Strategy Project Management Digital Communication

Recommendations

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+1
Guillaume Seux and 3 other people have recommended Melanie

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Education

  • Master II - 360 Communication, WebMarketing Option
    ECS (European Communication School)
    2017
    Master II - Communication 360, Option WebMarketing
  • BTS Communication, Event Management Option
    ISEFAC Bachelor, the school of specialized bachelors
    2014
    BTS Communication, Option Evenementiel

Certifications

  • Google Ads Certification
    Google
    Google Search Ads Performance Max Google Ads Account Management Google Display

Skill set (19)

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