About Melanie
French
Native or bilingual
Experience
- IndependanteSEA Expert: Google Ads, Meta AdsTELECOMMUNICATIONSFebruary 2025 - Today (1 year and 5 months)Villeneuve-Loubet, FranceFreelance Google Ads – Make your business take off with high-performing campaigns!Do you want to attract more clients and make your advertising investments profitable? As an independent Google Ads expert, I support companies in growing and sustaining their business through tailor-made SEA strategies.My services:- In-depth analysis: market, positioning, competition, and offering- Creation & configuration of optimized Google Ads campaigns- Management and continuous improvement of advertising performance- Implementation of precise tracking with Google Tag Manager- Optimization of landing pages to maximize conversions🔹 Goal? More visibility, more clients, more revenue.Ready to boost your results? Let's discuss it!
- Agence partner premier Google AdsHead of SEA and Quality ManagerTELECOMMUNICATIONSDecember 2017 - February 2025 (7 years and 2 months)Valbonne, FranceAgency specializing in SEA, SEO, Social Ads, UX. Top 3% of the best Google Ads agencies in France and Top 10 Microsoft Ads. Team lead SEA - Quality manager:- Responsible for a team of 7 people- Onboarding new team members on our internal processes- Training and individual management- Support in implementing internal and technical processes- Contribution to building SEA strategies and roadmaps- Monitoring and tracking of client accounts. Senior Account Manager SEA:- Management of a client portfolio (e-commerce, lead generation, showcase sites, etc.)- Management of sponsored advertising on Google Ads, Microsoft Ads, & Social Ads- Creation and restructuring of SEA Campaigns- Mastery of Google Search, Shopping, Remarketing, Display, Local, YouTube, and Performance Max- Analysis of results using Google Analytics and other tools- Daily monitoring of client accounts- Campaign optimization according to specific objectives: ROI, Revenue, CPA- Creation of reports on Looker Studio: tracking key indicators (ROI, CPA, CPL, etc.)- Technological watch of SEA Tools- Regular use of CMS: Wordpress / Prestashop / Wizishop / Oxatis / Shopify for maintenance and insertion of tags (conversions, analytics, remarketing, etc.) and script deployment using Google Tag Manager
- AlmondMarketing and Social Media ManagerTELECOMMUNICATIONSJuly 2016 - November 2017 (1 year and 4 months)Sophia Antipolis, FranceAlmond is an IT consulting & Audit company that supports organizations in Cybersecurity, Infrastructure & Cloud, and IT System Transformation – offering its expertise to IT Directors and CISOs to address challenges related to securing or transforming Information Systems. Provadys Information Security is built around 3 fundamental principles: Security, Compliance, Resilience – through 4 areas of expertise: Offensive Security, Defensive Security, Compliance, and SOC. Our conviction is that for every company, there is a path made of strategies, processes, and technologies to achieve an optimal security situation. Our skills allow us to envision solutions tailored beyond the generic offers available on the market. Almond operates throughout France and has offices in Paris, Sophia-Antipolis, and Nantes. My missions: Community Manager: Facebook - Twitter - Linkedin - Youtube via Hootsuite - Bitly - Goo.gl Website Management: Updating information - Slider Revolution via Wordpress Managing interactions with influencers / E-Reputation via Mention - Google Alerts Creating communication materials via Adobe CC - Canva - Final Cut Pro Digital content production Editing internal and external newsletters via Mailjet - Mailchimp Analysis Report: Google Analytics - Microsoft Excel Sourcing: Jobboard via Monster - Recruiter Lite - Indeed - TurnOver IT - Paca Job - Talent Bin Scrum Master: ensuring throughout a project that the team is fully productive and efficient, adopting a participatory management style Creation of a new graphic charter UPDATE
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Education
- Master II - 360 Communication, WebMarketing OptionECS (European Communication School)2017Master II - Communication 360, Option WebMarketing
- BTS Communication, Event Management OptionISEFAC Bachelor, the school of specialized bachelors2014BTS Communication, Option Evenementiel
Certifications
- Google Ads CertificationGoogle