About Mélanie
French
Native or bilingual
Experience
- ChezBenBenSocial Media ConsultantRESTAURANTS AND FOOD SERVICEMay 2025 - Today (1 year and 1 month)Caluire-et-Cuire, FrancePlatform concerned: Instagram (account creation)Mission:As part of the relaunch of a bar, Chez BenBen in Caluire, I am assisting with the launch of its Instagram presence. The bar had no digital communication until then. The objective was to lay the foundation for a professional, consistent, attractive, and easily manageable account.Tasks performed:- Definition of an editorial line adapted to the bar's atmosphere (tone, colors, content type)- Recommendations on formats to use (Reels, Stories, static visuals)- Advice on posting frequency and optimal times- Creation of initial visuals (in progress) (graphic identity, highlighting the venue and events)- Development of a best practices guide for autonomous account managementShort-term objective:Equip the manager with the tools to manage their Instagram account independently, while establishing a professional aesthetic and strategic foundation.
- Sarls2mCommunity ManagerHEALTH AND WELLNESSJuly 2023 - April 2025 (1 year and 9 months)Papeete, French PolynesiaPlatforms managed: Facebook & TikTokMission:As a freelance community manager for Optic2000 Tahiti, I was responsible for developing the brand's social media presence, with the goals of attracting local customers, highlighting optical products, and energizing the brand's visual communication.Tasks performed:- Creation of visual content adapted to the brand guidelines (offers, promotions, visual health tips)- Writing engaging and targeted captions for the local clientele- Production and editing of dynamic TikTok videos, featuring products or the team- Planning and publishing content via Meta Business Suite- Monitoring publication performance (engagement, views, shares)Results:- Improved local visibility for the brand- Growth of the TikTok community- Increased engagement on promotional Facebook posts- Partnership with major local companies for displaying our Facebook publications in their premises
- OptiqueIsernCommunity ManagerHEALTH AND WELLNESSMarch 2017 - January 2020 (2 years and 10 months)Décines-Charpieu, FrancePlatforms managed: Instagram & FacebookMission:I assisted the Optique Isern brand in modernizing its social media communication, with the objective of creating a consistent, elegant, modern, and dynamic brand image, aligned with its high-end positioning.Tasks performed:- Development of a monthly editorial calendar- Creation of a new logo- Creation of harmonized and professional visuals (optical products, store atmosphere, advice)- Writing concise and aesthetic texts adapted for Instagram- Highlighting collections and new product arrivals- Regular planning and publishing on Facebook & Instagram- Interaction with the community (comments and messages)Results:- Improvement of the overall aesthetic of the Instagram feed- Strengthening of the brand's professional image- Increase in the engagement rate on publications
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