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Mélanie BaschMB

Mélanie Basch

Community Manager/ Social Media Consultant

€335/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mélanie

Hello and welcome!

I am a freelance Community Manager, specializing in digital communication and visual content creation for social media. I work with local businesses, particularly in the optics, restaurant, and event sectors.

🎯 My goal? To help your brand gain visibility, build loyalty within your community, and enhance your products/services through creative and consistent content.

✅ My services:
Management of Instagram, Facebook, and TikTok accounts

Creation of visuals (posts, stories, carousels, Reels)

Writing engaging captions + hashtags

Development of editorial calendars

Community engagement (comments, messages)

Audit of your social media presence and strategic recommendations

🧰 Tools mastered:
Canva | Photoshop | Meta Business Suite | CapCut | TikTok | Instagram | Facebook

🧪 My experience:
Optic2000 Tahiti: TikTok & Facebook content creation

Optique Isern: Instagram & Facebook management

Chez Benben (bar): Visual creation & social media management

Weemove Lyon: Event photography

📍 I work 100% remotely for businesses located in France or its overseas departments and territories, with autonomy, rigor, and responsiveness.

📩 Let's discuss your digital communication needs together!
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • ChezBenBen
    Social Media Consultant
    RESTAURANTS AND FOOD SERVICE
    May 2025 - Today (1 year and 1 month)
    Caluire-et-Cuire, France
    Platform concerned: Instagram (account creation)

    Mission:
    As part of the relaunch of a bar, Chez BenBen in Caluire, I am assisting with the launch of its Instagram presence. The bar had no digital communication until then. The objective was to lay the foundation for a professional, consistent, attractive, and easily manageable account.

    Tasks performed:
    - Definition of an editorial line adapted to the bar's atmosphere (tone, colors, content type)
    - Recommendations on formats to use (Reels, Stories, static visuals)
    - Advice on posting frequency and optimal times
    - Creation of initial visuals (in progress) (graphic identity, highlighting the venue and events)
    - Development of a best practices guide for autonomous account management

    Short-term objective:
    Equip the manager with the tools to manage their Instagram account independently, while establishing a professional aesthetic and strategic foundation.
  • Sarls2m
    Community Manager
    HEALTH AND WELLNESS
    July 2023 - April 2025 (1 year and 9 months)
    Papeete, French Polynesia
    Platforms managed: Facebook & TikTok

    Mission:
    As a freelance community manager for Optic2000 Tahiti, I was responsible for developing the brand's social media presence, with the goals of attracting local customers, highlighting optical products, and energizing the brand's visual communication.

    Tasks performed:
    - Creation of visual content adapted to the brand guidelines (offers, promotions, visual health tips)
    - Writing engaging and targeted captions for the local clientele
    - Production and editing of dynamic TikTok videos, featuring products or the team
    - Planning and publishing content via Meta Business Suite
    - Monitoring publication performance (engagement, views, shares)

    Results:
    - Improved local visibility for the brand
    - Growth of the TikTok community
    - Increased engagement on promotional Facebook posts
    - Partnership with major local companies for displaying our Facebook publications in their premises
  • OptiqueIsern
    Community Manager
    HEALTH AND WELLNESS
    March 2017 - January 2020 (2 years and 10 months)
    Décines-Charpieu, France
    Platforms managed: Instagram & Facebook

    Mission:
    I assisted the Optique Isern brand in modernizing its social media communication, with the objective of creating a consistent, elegant, modern, and dynamic brand image, aligned with its high-end positioning.

    Tasks performed:
    - Development of a monthly editorial calendar
    - Creation of a new logo
    - Creation of harmonized and professional visuals (optical products, store atmosphere, advice)
    - Writing concise and aesthetic texts adapted for Instagram
    - Highlighting collections and new product arrivals
    - Regular planning and publishing on Facebook & Instagram
    - Interaction with the community (comments and messages)

    Results:
    - Improvement of the overall aesthetic of the Instagram feed
    - Strengthening of the brand's professional image
    - Increase in the engagement rate on publications

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Skill set

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