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Melanie BMB

Melanie B

Project Manager Influencer & UGC | Campaign Management

€250/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Melanie

✨ Creating impact, not just collaborations!
Full management of influencer and UGC campaigns, from casting to performance analysis.

👩🏽‍💻 With over 4 years of experience, I support you in managing and steering your influencer and UGC campaigns from A to Z. Operational rigor and mastery of the field to ensure every partnership is effective and stress-free for you.

I have managed partnerships with brands such as Disney, Tinder, Deliveroo, Lindt, TGV Lyria, Mercure, Bonne Maman, Vtech...

I ensure that the talents' universe matches the brand's universe and objectives. Whether it's influencers or UGC creators, each campaign is closely monitored to guarantee authentic, engaging, and high-performing content.

You save time, I take care of everything and ensure that each campaign runs smoothly.

—My Support—
  • Identification and selection of relevant talents: influencers (nano, micro, premium profiles) and UGC creators
  • Negotiation and budget management
  • Quotes, contract adjustments, and condition management (media coverage, exclusivity, deliverables...)
  • Brief management, content validation, and deadline adherence
  • Coordination between brands and talents
  • Deliverable tracking, reporting, and optimization

Need a boost in Influencer Marketing? Let's go, I'll handle everything 🚀
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Ad crew
    Influence Talent Manager
    August 2024 - November 2024 (3 months)
    — Talent & Partnership Management —
    • Managed a portfolio of 8 food and deals influencers (+4M total followers)
    • Updated media kits, adjusted rates, and managed their daily inboxes
    • Negotiated/managed partnership budgets and signed contracts with brands such as Disney, Tinder, Bonne Maman, Mercure, Deliveroo, Lindt… (52 contracts concluded, €144K revenue)

    — Campaign Management & Coordination —
    • Coordinated brands-influencers, tracked deliverables, and ensured deadline adherence
    • Adjusted contractual terms: deliverables, deadlines, exclusivity, media coverage...
    • Proactively managed unforeseen issues and implemented quick solutions to ensure campaign success

    — Prospecting & Development —
    • Casted internal and external talents to meet brand needs
    • Prospected new brands and campaigns
    • Participated in developing partnership concepts

    — Loyalty & Engagement —
    • Participated in organizing an internal event for food creators

    Tools: Kolsquare, Pipedrive, Sellsy, Concord, Trello, Canva
    Social Media: Instagram, TikTok, Snapchat
    Influencer Marketing Influencer Campaign Influencer Relations Partnerships Social Media
  • Hemblem
    Influence Manager
    May 2020 - August 2024 (4 years and 3 months)
    — Management of an Influencer & UGC Creator Network —

    • Supported and supervised a network of over 3,000 talents across all sectors
    • Casted and selected talents based on client needs
    • Recruited new talents and reactivated inactive profiles

    — Collaboration Management & Monitoring —
    • Validated content, quality-checked deliverables, and monitored their distribution
    • Adjusted briefs as needed
    • Proposed optimizations

    — Analysis & Recommendations —
    • Reporting
    • Collaborated with internal teams to streamline processes

    — Loyalty and Engagement —
    • Organized internal events for Talents, teams, and clients
    • Daily exchanges with talents

    — Application Configuration —
    • Configured the application for each client
    • Continuously optimized the client page to encourage influencers and UGC creators to submit booking requests
    Influencer Marketing Influencer Campaign Event Management UGC Influencer Relations

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Education

  • Master's Degree in Digital Marketing
    IAE
    2020

Skill set

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