Freelancer profile translated to English.

Description

I am a multidisciplinary professional in technology, bilingual in Spanish and English, working at the intersection of user needs, ethical technology, product development, and customer experience, translating complex insights into clear, actionable outcomes that enhance digital experiences, customer satisfaction, and strategic decision-making.

Over the past ten years, I have focused on creating impactful digital experiences through UX research, UX design, and UX strategy via creative and UX project management, and in the last year, I have expanded my expertise into product management. Working closely with cross-functional teams, I have supported delivery planning, stakeholder alignment, roadmap definition, and customer-centric execution, strengthening the connection between user insights, business objectives, and long-term success.

I recently completed a Master's in Design for Responsible Artificial Intelligence at Elisava, Barcelona, where I focused on data governance, ethical frameworks, and building technology with a social and environmental perspective. I am committed to designing digital experiences that are not only human-centered and inclusive but also responsible and mindful of climate impact.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual
Portuguese
Basic

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Freelance
Associate Product Manager
EDUCATION AND E-LEARNING
May 2025 - Today (1 year and 3 months)
Barcelona, Spain
• AI Tool for Healthcare: Coordinated with product, engineering, design, and legal to define the roadmap and deliver an MVP in 10 weeks; translated interviews with medical specialists and flow mapping into clear requirements; defined scope, milestones, and success metrics; and ensured GDPR/HIPAA compliance.

• E-commerce Expansion: In close collaboration with the Senior PM, drove the checkout optimization initiative across markets; utilized competitive analysis and task-based usability testing to prioritize the backlog and define acceptance criteria; coordinated phased rollouts with engineering and analytics; achieved +22% conversion in the first month.
product-launch-strategy Product management UX Research Ethical AI
Dentsu / Merkle
UX Researcher
TELECOMMUNICATIONS
November 2021 - April 2025 (3 years and 5 months)
New York, NY, USA
• Coordinated UX research and sprint-based design workstreams in collaboration with Design leads and Senior PMs from UX teams for Herbalife, American Express, and Diageo/Guinness; collaborated on defining objectives and milestones; executed mixed-methods studies (interviews, moderated/unmoderated usability testing, funnel analysis, and co-creation); and translated findings into prioritized requirements, success metrics, and phased rollout plans that simplified critical journeys and guided staggered releases across multiple markets.

• Collaborated with UI designers on functionalities and pattern best practices, using research evidence to guide interaction states, content hierarchy, and accessibility; contributed UX guidelines to the design system and review rituals, maintaining a focus on research-driven product strategy.
Project Management Customer Experience (CX) User Centered Design
Instituto Fami liar de la Raza
Project Manager
November 2019 - June 2021 (1 year and 7 months)
San Francisco, CA, USA
• Managed creative and community communication projects in support of the organization's mission to promote the health and well-being of Latinx, Chicanx, and multicultural communities in San Francisco.
• Collaborated on digital campaigns and initiatives that expanded awareness and access to resources, benefiting over 1,000 individuals during the COVID-19 pandemic, in coordination with cross-functional and bilingual teams.
• Developed visual content that helped strengthen the organization's social media presence and established partnerships with local communities and individuals to ensure culturally authentic and accessible communication.