Freelancer profile translated to English.

Description

Senior Media Buyer and digital marketing specialist with over 3 years of experience managing advertising budgets exceeding €3.5 million per year (Meta, TikTok, Snapchat, Google Ads, Pinterest).

I create and optimize campaigns focused on Awareness, Consideration, and Conversion (the 3 funnel stages) while providing detailed reports to track key KPIs.

In parallel, I work freelance on various projects and develop/optimize WordPress sites, including e-commerce and forms, to maximize digital performance.

Flexible and results-oriented, I collaborate closely with my clients to achieve their marketing and digital objectives.

Languages

French
Native or bilingual
English
Fluent
Turkish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Publicis
Senior Executive
SOCIAL NETWORKS
May 2022 - Today (4 years and 1 month)
Istanbul, Türkiye
Performance Marketing Specialist | L’Oréal & NIVEA
Meta | TikTok | Snapchat | Pinterest | Data-driven Optimization

L’Oréal (France) – Professional Products Division (2.5 years)
Brands: L’Oréal Professionnel, Kérastase, Redken, Access

Managed an annual budget of €3.5 million across Meta, TikTok, and Snapchat.
Full supervision of campaigns: setup, activation, and optimization in the French market.
Involved in all stages of the marketing funnel — Awareness, Lead Generation, Traffic, Video Views, and Conversion (sales).
Conducted Brand Lift studies (BLS) to measure the impact of advertising activities and refine strategies.
Created performance dashboards (ROI, funnel tracking, budget pacing, awareness, efficiency).
Managed and trained a team of 3 performance media buyers.

NIVEA (Turkey) – 1 year
Managed an annual budget of €4 million across Meta, Snapchat, TikTok, and Pinterest.
Focused on Awareness and Consideration stages with Traffic and Video View campaigns.
Developed data-driven media strategies aligned with brand objectives.
Conducted BLS studies and campaign analyses to strengthen future media strategies.
TikTok Ads Réseaux sociaux Meta Ads Snapchat Ads Pinterest Ads
Freelance
Wordpress Website
SOCIAL NETWORKS
January 2018 - Today (8 years and 5 months)
Istanbul, Türkiye
Experienced WordPress Developer – over 35 sites completed | Proficient in HTML, CSS, PHP

I am an experienced WordPress developer, with over 35 websites designed and optimized (showcases, e-commerce, landing pages, advanced forms, API integrations, etc.).
I also have a strong command of HTML, CSS, and PHP, allowing me to go beyond standard templates and create custom, fast, and perfectly tailored solutions for my clients' needs.

My services include:
Complete WordPress site creation
Redesign, performance optimization, and security
Custom feature development (PHP)
Technical SEO setup
WooCommerce e-commerce (catalogs, payments, tracking)
Advanced forms, CRM, pixels & marketing tracking (Meta, TikTok, Snap, GA4)

I work quickly, communicate clearly, and deliver a clean, documented, and scalable result.
Wordpress WooCommerce Shopify HTML5/CSS3 website design
Freelance
Digital Marketing
SOCIAL NETWORKS
January 2024 - Today (2 years and 5 months)
Istanbul, Türkiye
Freelance Media Buyer specializing in Meta Ads, I assist several clients in the complete management of their campaigns focused on Lead Generation, WhatsApp Messages, and Messenger.
With 3.5 years of experience in an international agency, I have a perfect mastery of Awareness, Consideration (mid-funnel), and Conversion strategies, and I know how to structure high-performing funnels tailored to business objectives.

I also work on Google Ads, particularly for campaigns focused on Website Leads and phone calls, allowing me to offer a 360° acquisition approach.

I work professionally, transparently, and with a focus on results: clear reporting, continuous optimization, and regular communication, always in line with client objectives.
Meta Ads Réseaux sociaux Rapport d'activité Campagne Google Ads Facebook Marketing