About Mehul
SEO Consultant | Link Building | SEA | META
I am an expert in SEO and link building with over 3 years of experience in optimizing organic visibility, acquiring qualified traffic, and sustainably improving Google rankings.
- Comprehensive SEO Audit (technical, content, structure, UX, performance)
- On-page optimization: tags, internal linking, semantic structure
- Advanced link building strategies, focused on quality and authority
- Competitor analysis and growth opportunities
- Editorial strategies based on search intent
- Monitoring & reporting (Search Console, Analytics, SEO tools)
- Google Ads campaign setup and optimization
- Meta Ads (Facebook & Instagram)
- Budget management, ROI optimization, tracking & conversions
English
Native or bilingual
Hindi
Native or bilingual
Gujarati
Native or bilingual
Experience
- BHVGrowth Hacking SEO | SEA | METAE-COMMERCEFebruary 2025 - Today (1 year and 6 months)Paris, France
- Performed semantic studies for brand and category pages.
- SEO optimization R&D and position tracking.
- Updated meta titles and descriptions, created and optimized content.
- Recommendations on rich snippet optimization and internal linking to blog pages.
- Link building monitoring and collaboration with the SEO agency: site migration, site structure redesign, brand + category optimizations.
- Analysis of pure brand search SEA campaigns vs. SEO to measure impact and adjust investments.
- Optimization of Shopping campaign titles in collaboration with the SEA agency and performance monitoring before/after.
- Creation and management of product feeds via Lengow, including a free Google Shopping feed to differentiate paid vs. organic traffic.
- Coordination with media agencies (SEA, META, Display/Criteo): brief sharing and operational period monitoring.
- Verification and control of UTMs between the internal tool and platforms (META).
- Analysis of FID campaign performance (META, SEA, Display/Criteo).
- Design of META carousels and management of visual requests with the content team, distribution to agencies.
- Production of weekly and monthly SEO, SEA, and META reports.
- Development of automated Google Sheets scripts for extracting and analyzing over 1,000 secondary queries, and categorizing site pages.
- Data ScientestDatabase ManagerMay 2024 - July 2024 (3 months)
Project: Analysis of cyclist traffic in Paris
As part of my Data Analyst training, I conducted an in-depth analysis project of bicycle traffic in Paris using public data. This project aimed to better understand urban mobility trends and the factors influencing bicycle use.This project involved four main stages:- Programming in Python.
- Exploration, cleaning & pre-processing of the dataset.
- Data Visualization.
- Modeling and application of a Machine Learning model.
Main objectives for choosing this project:*Improvement of cycling infrastructure:Optimize cycle paths, signage, and enhance safety for daily cyclists.*Bicycle stock management:Optimize bicycle availability based on demand in different areas.*Promotion of cycling:Encourage the city's population to use bicycles more in their daily lives.Key results:This project demonstrated how data can be used to optimize cycling infrastructure, anticipate user needs, and promote sustainable mobility. - 99digitalSEO Project ManagerJuly 2021 - January 2024 (2 years and 6 months)Paris, France- Semantic and technical audits- Link building strategies (in FR, EN, IT, DE, NL languages)- Backlink research and creation- Analysis and control of link profiles (link types, quality (spam), disavow)- Competitor backlink analysis- Indexation verification- SEO reports & Link Building reports- On-site optimization recommendations (internal linking, content optimization)- SEO monitoring
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Education
- SEO | SEA | META Traffic ManagerThe Bridge Ecole Enterprise2025
- Data AnalystData Scientest2024
Certifications
- Develop an Artificial Intelligence Solution (Machine and Deep Learning)Data Scientest - College de Paris2024