Freelancer profile translated to English.

Description

Senior Digital Marketing Consultant with over 15 years of experience, I support B2B companies, SaaS, and scale-ups in their growth through high-performance, ROI-oriented acquisition strategies.

My main expertise:

• LinkedIn Marketing: visibility strategy, executive personal branding, LinkedIn Ads campaigns, B2B lead generation, conversion rate optimization

• Paid Media: Google Ads, Meta Ads, LinkedIn Ads, retargeting, multi-channel acquisition, and performance-oriented budget management

• Growth & Demand Generation: conversion funnel, nurturing, GA4 tracking, marketing CRM, and acquisition cost optimization

• Content & Positioning: creation of high-value content, B2B storytelling, and editorial strategy

I handle both strategic and highly operational missions: audits, campaign implementation, acquisition structuring, performance optimization, and team support.

Accustomed to demanding and international environments, I work with a business, data, and concrete results-oriented approach.

Languages

French
Native or bilingual
Turkish
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Market Pay – Pan-european Fintech – Pan-European Payment Solutions
Global Marketing & Communication Manager
BANKING AND INSURANCE
April 2024 - May 2026 (2 years and 1 month)
Paris, France
• • Leading global marketing and communication strategy for a high-growth fintech. Driving digital and offline campaigns to boost acquisition and retention. Managing EMEA media buying, partnerships, and SEO/SEA performance.
• • Overseeing content creation and brand messaging.
• • Full ownership of marketing budget (except PR) and KPIs across channels and regions.
Paid Media Strategy Content marketing Showcase website Partnerships SEO
Orange Cyberdefense – European Cybersecurity Leader
Global Digital Marketing Manager
TELECOMMUNICATIONS
July 2022 - April 2024 (1 year and 9 months)
Paris, France
• • Developed and executed digital strategy for corporate and French markets. Led multi-brand B2B campaign roadmaps across marketing, brand, employer branding, and product launches.
• • Founded and scaled the internal content studio (editorial line, author network, digital activations).
• • Managed €6-figure digital budget and a cross-functional team. Oversaw social media, paid media, SEO, and digital PR strategies.
SEO Google AdWords Paid Media Content marketing
Carlson Wagonlit Travel - Top 3 Global
Global Customer Marketing Manager
November 2018 - July 2022 (3 years and 8 months)
• • Managed marketing for five brands in France and global markets.
• • Ran lead generation, event marketing, and social media campaigns.
• • Coordinated key partnerships (GBTA, AFTM) and media relations.
• • Delivered global KPIs reporting and managed junior staff and freelancers.