About Mehmet
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- OnPa MarketingOnline Marketing SpecialistE-COMMERCEJanuary 2022 - Today (4 years and 7 months)Berlin, GermanyAs a specialist for **Google Ads, Local SEO, and Website Optimization**, I help freelancers, coaches, service providers, small businesses, and e-commerce shops turn digital marketing into a real profit machine – with predictable leads, increasing revenue, and maximum ROI.What I do:Google Ads Management– High-ROI campaigns, audience targeting, ad copy optimizationMeta Ads (Facebook & Instagram)– Conversion-oriented strategies, retargeting, lookalike audiencesLocal SEO Optimization– Google My Business, local keyword rankings, citation buildingWebsite Optimization & CRO– High-conversion landing pages, UX/UI improvements, speed optimizationGoogle Analytics 4 & Tag Manager– Data-driven insights, conversion tracking, event setupPPC Strategy & Budget Management– Efficient use of advertising budget, bidding strategies, ROI trackingSales Funnel & Lead Generation– Full-funnel marketing, automated lead nurturing, traffic with purchase intentWhite-Label Digital Marketing– Support for agencies, scalable solutions, seamless client deliveryE-commerce Marketing– Google Shopping, dynamic retargeting, product feed optimizationA/B Testing & Performance Analysis– Ad creatives, landing pages, call-to-action tests💡No guesswork. No wasted budget. Only measurable results.
- oddityPerformance Marketing ManagerJune 2021 - Today (5 years and 2 months)Berlin, Germany• Planning, Setting up, Controlling Marketing Campaigns (Google ads, Facebook, Instagram, YouTube)• Analyzing Campaigns Performance and Giving Recommendations• Creating Reporting Dashboard with Data Studio for the Clients
- MajorelOnline Marketing Specialist (SEM/PPC) and Workflow Management on Google ProjectJuly 2019 - May 2021 (1 year and 10 months)Berlin, Germany• Contacting advertisers and agencies for different types of Google Ads (AdWords), Google Analytics, Google Maps, Tag Manager, Google Search Console, Keywords Planner requests.• Assisting advertisers by choosing Ads objective, audience, writing outstanding headlines, remarketing, display ads.• Provide high-quality online customer service via phone, chat and email that exceeds the customers' expectations• Assisting customers with account optimization through various communication channels including social networks.• Assigning cases to agents and ensuring the backlog is on a healthy level• Ensuring the cases distribution and workload is even between all agents• Taking care of chat, phone and email pools to ensure all pools are covered• Managing Workflow and justifying any Workflow related KPIs• Preparing team's schedule weekly• Flagging to Team Leads when an issue happens (with agents, floor, tools...)• Collaborating with other departments to resolve customer escalations within the agreed timeline• Meeting deadlines in a fast-paced environment
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Education
- B.A. in Business Administration (University of Istanbul) with a focus on MarketingIstanbul2013