About Mehdy
French
Native or bilingual
English
Fluent
Experience
- Le Réveil DigitalPresidentPRESS AND MEDIAOctober 2022 - Today (3 years and 10 months)Tours, FranceSince 2021, I have been supporting companies, local authorities, and entrepreneurs in their digital activities by combining strategy, creation, and performance.I am involved in the entire project cycle:
- Creation and redesign of premium WordPress websites (Elementor)
- UX/UI Design and user journey optimization
- Natural referencing (SEO) and visibility strategy
- Google Ads (SEA)
- Emailing and marketing automation
- Growth marketing
- Optimization of web performance and conversion (CRO)
- Strategic consulting and support
I also work as atrainer in digital marketing, digital strategy, SEO, web analytics, growth marketing, and artificial intelligencefor several higher education institutions. My teaching approach is based on real client cases and concrete issues to impart skills that are directly applicable in a business setting.Teaching References:- Excelia Business School
- ESG
- Notre-Dame La Riche
- ISEFAC Paris
Some Client References:- Vallée Troglodytique des Goupillières
- Belly
- VL Auto
- La Cour Cyclette
- Cabinet Psy
- BioSteel Constructions
- Maison Jilas
- RTO Rénov Loire
- Les A Tours de l'Art
- Harmonie Mutuelle (consulting missions)
My goal is to provide demanding, pragmatic, and results-oriented support, with a strong focus on user experience, Google visibility, and the creation of sustainable value. - Société GénéraleCustomer Experience and Communication ManagerBANKING AND INSURANCESeptember 2018 - June 2021 (2 years and 10 months)Paris, FranceCustomer Experience:• Analysis of customer pain points from satisfaction surveys, observations, interviews, and studies• Organization of Design Thinking workshops: 8 eggs, Mash Up, What if, Brainwriting, Lateral Thinking• Prototyping and implementation of new solutionsCommunication:• Responsible for internal awareness of customer knowledge for the Customer Experience program• Production of communication materials: web series, emailings, videos, motion design, sketchnotes, newsletters, intranet articles, goodies• Organization of webinars and key events (e.g., Digital Week for Customer Culture...)• Creation and animation of an internal social network community: editorial planning, contributor follow-up, content creation, ergonomics• Launch of contests via the Klaxoon tool• Regular presentations in meetings and committees• Management of work-study students and coordination of project teams and providers
- Société GénéraleDigital Marketing ManagerBANKING AND INSURANCEApril 2016 - September 2018 (2 years and 6 months)Paris, France• Deployment of acquisition and loyalty strategies: content marketing, SEO/SEA, emailing, CX, social media, motion design• Support for sales teams: new tools and equipment, creation of innovative marketing materials, assistance in developing responses to tenders• Management of work-study students and coordination of project teams and providers
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Education
- Master in Communication, specializing in Web Project ManagementIsefac Alternance2013