Freelancer profile translated to English.
Back to original languageAbout Mehdi
With over 7 years of experience in CRM, Salesforce Marketing Cloud, and Digital Marketing, I assist clients in implementing their CRM strategies and marketing automation strategies.
☁️ Certified Salesforce Marketing Cloud CRM Consultant
👔 Certified PSPO & SAFe Agile Business Analyst / Product Owner
📈 +7 Years of Experience in Digital Marketing & CRM Strategy
⛳️ I am involved in all project phases: study, scoping, architecture, design, testing, deployment, user training
👨🎓 Perfectly Bilingual English/French
📊 My areas of expertise: Relational Marketing / Inbound Marketing / Omnichannel Marketing / Marketing Automation / Campaign Management / Web Design / CRM Strategy...
⚡️ Curious, passionate, detail-oriented, and responsible
🛠️ Tools mastered:
Salesforce CRM
Salesforce Marketing Cloud
Microsoft Dynamics
Hubspot
Klaviyo
Active Campaign
Brevo
Mailjet & Mailchimp
Zapier & Make
Google Analytics
Google Tag Manager
....
📧 Areas of Expertise:
- ESP Platform Configuration: Data model design, data synchronization, trigger configuration, and personalized emails
- Marketing Automation: Segmentation, API journeys, automation, and integration of marketing processes
- CRM Strategy: Design of multichannel customer journeys, onboarding, activation, retention, reactivation, loyalty programs
- Email Deliverability Expertise: Identification and resolution of deliverability issues, risk prevention, SMTP configuration, email authentication, BIMI configuration, SNDS, IP warm-up plan implementation, and automated performance monitoring.
Contact me now to discuss your needs.
See you soon,
Mehdi
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- AXAAXA Product Owner Salesforce Marketing CloudBANKING AND INSURANCEMarch 2025 - Today (1 year and 5 months)Paris, France- Leading the global deployment of Salesforce Marketing Cloud across over 10 AXA markets- Acting as the Product Owner for SFMC, managing international stakeholders, roadmaps, and implementation timelines- Driving personalization and automation strategies using Journey Builder, Automation Studio, and Email Studio- Overseeing the technical design and solutioning using AMPScript, SSJS, SQL, and Cloud Pages- Collaborating with developers and marketers to optimize data models, contact strategies, and real-time campaign orchestration- Implementing robust governance frameworks, campaign templates, and scalable architectures across BUs- Supporting GDPR compliance and data security in all customer communications- Leading training and adoption initiatives for local marketing teams- Implementing YourPass E-wallet push notifications solutions
- Groupe ETAMProduct Owner Salesforce Marketing CloudRETAIL (LARGE RETAILERS)February 2024 - June 2025 (1 year and 4 months)Paris, FranceAs PO within the CRM Factory, I support the ETAM Group brands: Etam, Undiz, M123, Livy in:- Administration of Salesforce Marketing Cloud and management of business support requests- Implementation of transactional emails and API flows- Campaign management in run mode and monitoring of transactional emails in production- Business support for creating email templates in Content Builder, sending proofs, HTML content, AMPscript.- Marketing Automation: Creation of Data Extensions, marketing targeting, and thus email sending.- Implementation of automations in Automation Studio- Implementation of API journeys and commercial marketing campaigns- KPI reporting in Intelligence Report- Implementation and creation of technical projects for Marketing Cloud optimization- Participation in cross-functional projects with the various Cloud & BI & Data teams: scoping, execution, acceptance testing, deployment- Management and organization of business training post-project and change management
- FreelanceCONSULTANT PRODUCT OWNER SALESFORCE MARKETING CLOUDDIGITAL AND ITMarch 2023 - Today (3 years and 5 months)Paris, FranceSupport for several clients (fixed-price projects – Salesforce Marketing Cloud – Salomon - Total Energies)• Content creation on Content Builder• Involvement in Data Model restructuring & Creation and updating of Data Extensions• SFMC technical support for marketing project managers and MOA• Implementation of Journeys on Journey Builder, monitoring of automated journeys• Planning, organization of project phases, from design to implementation, ensuring deadlines and budgets are met• Configuration and Customization: Gathering marketing requirements and configuring CRM and Marketing Automation• Implementation of Emailing and SMS campaigns on targeted audiences• Ensuring personalization of features to meet business needs• Data Integration: Managing data integration with other systems, ensuring the quality and consistency of marketing information• User training on Salesforce Marketing Cloud / Hubspot / Brevo features• Implementation of marketing automation CRM campaigns on Klaviyo: abandoned cart, newsletter, customer loyalty• Creation of end-user support materials, troubleshooting, and CRM optimization• Analysis and Reporting: Implementing marketing performance tracking mechanisms• Generation of reports and KPIs to evaluate campaign effectiveness• Certified Salesforce Marketing Cloud Email Specialist
Reviews
Kamilia
Traduflex
Reviewed on 3/10/2025
Mehdi is an expert in Salesforce Marketing Cloud who brilliantly completed the mission. Thanks to his mastery of SFMC, his professionalism, and his responsiveness, the mission was a success. Mehdi has a very good command of Content Builder, Journey Builder, Email Studio, and Automation Studio modules, and he has a strong appetite for HTML and AMPscript email personalization. I recommend him.
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Education
- Salesforce Marketing Cloud MKT 101 : Build and Analyze Customer Journeys, CRMISDI France2023Salesforce Marketing Cloud overview Administration Essentials Data Management Email Message Design and Creation : Email Studio & campaign management Testing, Delivery and Best Practices Marketing Automation : Automation Studio, Journey Builder Analytics and Troubleshooting
- MSc Master 2, Digital Marketing, Web ManagementINSEEC Paris2018Marketing Digital, Stratégie Social Media, SEO, Growth Hacking, Inbound Marketing, UX, Stratégie Web, Prototypage, Marketing d'influence, Email marketing, Web design
Certifications
- Salesforce Marketing Cloud Email SpecialistSalesforce2023
- Professional Scrum Product OwnerScrum.org2019