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Mehdi NachiMN

Mehdi Nachi

GRAPHIC STORYTELLER - Branding . Publishing . Digital

€500/day
5 projects
Lyon, FR
15+ years
Publishing
Creative Strategy and Creative Direction
Branding
Storytelling
Design

Average response time: 1 hour

Freelancer profile translated to English.
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About Mehdi

Hello !

My name is Mehdi, and I am a creative director and art director based between Lyon and Paris. For over 20 years, I have been advising and supporting a diverse range of clients, from small businesses to multinationals, and brands across various sectors. This diversity is a valuable asset and a source of continuous adaptation.

My expertise lies in brand development (from strategy to graphic guidelines), publishing (from flyers to art books), and digital with a UX and UI design approach.

I have a strong sensibility for photography, typography, and colors. I am demanding and meticulous in all stages: strategy, consulting, creative direction, monitoring, and content delivery. I enjoy bringing people together, coordinating, and working with teams because "together we go further!"

I always approach my work by questioning the need, followed by a research and inspiration phase to grasp the core of the subject. Finally, the creative work is implemented so that the form serves the substance.

Meaning, coherence, relevance, and narrative are the pillars of my approach.

Keywords that characterize me:
  • Creativity
  • Demanding
  • Curiosity
  • Listening
  • Cooperation
  • Smile
  • Versatility

mehdi-nachi.com
Arts and Crafts
Consulting and Audits
Culture
Publishing

  • English

    Fluent

  • Arabic

    Basic

  • German

    Basic

  • French

    Native or bilingual

Can work on-site
Lyon (up to 50km), Paris (up to 50km)

Experience

  • Tale Me
    Graphic Storyteller . Creative Director . Graphic Designer . Art Director
    DIGITAL AND IT
    July 2015 - Today (11 years and 1 month)
    Ville de Paris, Île-de-France, France

    Conception and creation from brief to delivery. Teams of 2 to 30 people


    Support clients in creating their own stories through listening and co-creation. Define communication strategy, assist in decision-making for actions to be taken, be proactive, dialogue with stakeholders, coordinate various contributors.

    AGENCIES
    Havas Paris, Carré Noir, hugh by Sioux, Grafikmente, Perles d'histoire, CIEM, Linkup Factory, Castor et Pollux, …

    CLIENTS
    Michelin, Groupe Planet Sushi, European Commission, Lagardère Sports and Entertainment, EDHEC, Orange, Arjowiggins Healthcare, Altran, Carrefour Property Division, Darty, RATP, Safran, Gedimat, FranceAgrimer, Atelier Nouveau, Versan, Connaissance des Arts, Little Urban, Memoritz, Gring Hub, Koku, Éditions Courtes et Longues, Sport Heroes, Spayr, AMF Mutuelle, Mondial de l'Auto, EDF, Paris 2024, …
    Creative Direction Art Direction Communication Strategy Branding & Identity Branding Publishing Print and Web Graphics Print Creation User Interface Design User Experience Design UI/UX Design Print Graphics Team Management Workshop Facilitation Layout Logo Design Creative Visual Identity Design Graphic Charter Digital Communication Strategy Storytelling Brand and Identity Cooperation Visual Identity Creation Global Branding Graphic Charter Creation Corporate Branding
  • Freelance
    Art Director
    DIGITAL AND IT
    September 2005 - July 2015 (9 years and 10 months)
    Ville de Paris, Île-de-France, France

    Conception and creation from brief to delivery. Teams of 2 to 10 people


    Imagine relevant concepts and creative directions for each project. Define the art direction, justify creative choices, be proactive, dialogue with stakeholders.

    AGENCIES
    W&Cie, Grafikmente, Bold is Beautiful, Entrecom, Équipe Interactive, By Agency, Agence Home, …

    CLIENTS
    Louis Vuitton, Île-de-France Regional Council, OFI PE Capital, MAN, Réseau Ferré de France, SOMFY, Caisse des Dépôts, AXA Assurances, Société Générale, SIG, Sport Zone, La Poste, Areva, Total - TIGF, Gras Savoye, Copin, Domaine de Villechenay, Cité Internationale Universitaire de Paris, L’Oréal, Top Chef, Bouygues Immobilier, Stepnet Ingénierie, Le Divellec, UNESCO, …
    Branding & Identity Corporate Branding Branding Creative Print Graphics Print Creation Layout Cooperation Graphic Charter Visual Identity Visual Identity Design Publishing Art Direction Communication Strategy Print and Web Graphics Logo Design Storytelling Brand and Identity Visual Identity Creation Logo & Identity Graphic Charter Creation Global Branding
  • W&Cie
    Art Director
    DIGITAL AND IT
    July 2011 - September 2011 (2 months)
    Boulogne-Billancourt , France

    Conception and creation from brief to delivery. Teams of 2 to 5 people


    Imagine relevant concepts and creative directions for each project. Define the art direction, justify creative choices, be proactive, dialogue with stakeholders.

    CLIENTS
    OFI PE Capital, MAN, Réseau Ferré de France, SOMFY, Caisse des Dépôts, AXA Assurances, Société Générale, SIG, Sport Zone.
    Art Direction Communication Strategy Branding & Identity Corporate Branding Branding Global Branding Publishing Print Graphics Print and Web Graphics Print Creation Layout Visual Identity Graphic Charter Graphic Charter Creation Logo Design Creative Visual Identity Design Brand and Identity Cooperation Visual Identity Creation
Check out Mehdi's experience

Reviews

4.4

Out of 4 ratings

L

Laure

Atelier Nouveau

Reviewed on 2/1/2022

I also hired Mehdi for my website. I needed a digital "showcase" that was simple, beautiful, and pleasant. He helped me think through the user journey of the site and then the text writing. An unplanned mission for which he was able to step in: he also took the photos showcasing my creations, and they are superb, very bright. He was able to adapt to my budget while delivering quality work. I recommend him.
L

Laure

Atelier Nouveau

Reviewed on 2/1/2022

Mehdi proposed several really interesting lines of work. His work is rich and well-constructed. He had done in-depth research that brought a lot of inspiration to the project, while also creating a distinct identity for Les Gramins. He works quickly and is very flexible. I appreciated his great availability. He also had to adapt to my budget, which was not negligible for me. I recommend him without hesitation.
Show all 4 reviews

Recommendations

LB
FU
FU
Laure Bathol and 2 other people have recommended Mehdi

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Education

  • UX Design - Certification
    Gobelins
    2022
    Méthodes et démarche nécessaires à la pratique, dans un contexte professionnel, du design d'expérience utilisateur
  • Graphic Design Creator
    Ecole d'art Maryse Eloy
    2012
    À l'initiative de la co-création et secrétaire de l'association des anciens élèves.
Check out Mehdi's education

Skill set

Logo Design
Creative
User Interface Design
Art Direction
Visual Identity
User Experience Design
Print Creation
Brand and Identity
Brand Image Consulting
Children's Publishing
Graphic Charter
Workshop Facilitation
Rigor and Organization
Team Management
Cooperation
Creative Direction
Communication Strategy
Branding & Identity
Print and Web Graphics
UI/UX Design
Print Graphics
Layout
Visual Identity Design
Digital Communication Strategy
Visual Identity Creation
Global Branding
Graphic Charter Creation
Corporate Branding
Logo & Identity
Graphics
Mockups
Layout Artist
Execution

Categories