Mehdi Nacer

As head of the Social Media department, I led all activities related to the management and optimization of accounts on various platforms. My role focused on several strategic areas:

✅ Management & Leadership: Supporting and developing the team's skills, managing technical and operational issues.

✅ Platform Relations & Partnerships: Liaising with Account Managers from platforms (Meta, TikTok, LinkedIn, etc.) to anticipate developments, resolve issues, and optimize strategies.

✅ Optimization & Monetization: Managing the department's budget, developing innovative offers, and optimizing revenue.

✅ Billing & Internal Processes: Rigorous monitoring of billing and implementation of processes for smooth and efficient management.

🎯 Management of a Paid Social client portfolio

🔹 Strategy & campaign activation

Development of Paid Social strategy and media plan in coordination with other channels (Search, Programmatic, Radio, TV).

Creation, management, and optimization of advertising campaigns.

Strategic recommendations, performance analyses, and regular reports to maximize the effectiveness of media investments.

👥 Supervision & Structuring

Supervising and developing junior profiles.

Implementation of a tagging plan for performance tracking and analysis.

💰 Budgetary & Administrative Management

Tracking and management of quotes via MediaManager.

Managing media budgets for various sectors:

Insurance: Groupe VYV, Harmonie Mutuelle, MGEN, MNT

Beauty: Laboratoires SVR

Health: Revitive

Services: Taxis G7

Culture: Monnaie de Paris

Hospitality: Louvres Hotel Group (Kyriad, Campanile, Première Classe)

Banking: NoElse

- Full-funnel media strategy across all social networks

- Management of media budgets for accounts: Luxury: diptyque Paris, Chateau de Pommard Advertising: JCDecaux, Media: Radio France, Education: L'Etudiant Brands: Ecouter Voir, Employment: Monster France, Supermarket: Monoprix Self Storage: Homebox

- Creation of full-funnel social ads campaigns, management & reporting

- Client follow-up and relations

- Constant monitoring of social ads innovations

- Team supervision

- Proficiency in Google Data Studio

- Proficiency in ad platforms: Facebook, TikTok, Pinterest, LinkedIn, Snapchat, YouTube, Twitter.