Freelancer profile translated to English.
Back to original languageAbout Mehdi
Hello everyone,
Passionate about new technologies and marketing, I have held various positions over the last ten years.
Coming from SEA expertise, which I practiced within the Publicis Media group for different types of clients (FNAC - Richemont group - Printemps), I was in charge of setting up and optimizing Google AdWords campaigns. I then took over the management of a team of SEA consultants at Iprospect (Dentsu Group).
Then, I decided to broaden my skill set and work at a multi-media consulting level within the consulting agency Carat (Dentsu group). I was in charge of the client lead for Société Générale on the performance side.
My role was to create the client's marketing strategy - coordinate all expertise (Online - Offline)
Finally, I joined Voodoo, a video game publisher, within the "Growth" BU.
I was in charge of developing a portfolio of mobile applications worldwide.
When I joined, there were 45 employees, and I recently left the company when Voodoo had become a "French unicorn" with 600 employees.
I decided to go freelance to share my experience with as many people as possible.
Looking forward to working with you.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 15km)
Experience
- VoodooUser Acquisition & Monetization Manager / Growth ManagerVIDEO GAMES AND ANIMATIONAugust 2018 - September 2022 (4 years and 1 month)Île-de-France, FranceVoodoo is the second largest video game publisher in the world.My main responsibilities:- Creation, planning, analysis, and optimization of CPI/CPM/ROAS marketing campaigns across multiple marketing channels (Tiktok, Meta, Google, Snapchat, Applovin..etc)- Synchronization with "Product" and "Creative" teams to improve mobile applications- Lead high-value transverse projects for the company ==> Dynamic Creative Optimization platform- Training of new hiresSome achievements:Aquapark.io (over 200K DAU both OS)Roof Rails (Over 200K DAU both OS)Push them all (over 100K DAU both OS)
- DentsuSenior Media ConsultantCONSULTING AND AUDITSApril 2017 - August 2018 (1 year and 4 months)courbevoieCurrent clients: Société Générale - Franfinance - Vivacar- Define the associated media strategy according to client needs (Branding - Acquisition - Data)- Implementation of cross-lever campaigns- Coordination and optimization of campaigns in relation with clients and experts (SEA, SEO, Display, RTB, Social media, Data, OOH)- Management of consultants (2 people)
- DentsuSEA Project Manager - Paid SearchCONSULTING AND AUDITSNovember 2015 - April 2017 (1 year and 5 months)Île-de-France, France- Creation, Monitoring & Optimization of paid search campaigns (Google, Bing)- Quantitative & qualitative performance analysis- Strategic recommendations on the SEA lever- Implementation of automated reporting in Excel- Market analysis & monitoring of tools/new features Clients: Opel, Microsoft, Jet tours, Picard, Nintendo, Management of a team of 5 people Certified Google Advertising Partner MarinSoftware Certified
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Education
- Master, MarketingConservatoire National des Arts et Métiers / CNAM2012Master Marketing
- Master, Relational Marketing; Commercial Strategy, E-business; E-marketing;Conservatoire National des Arts et Métiers / CNAM2012Master, Marketing; Marketing relationnel; Stratégie commerciale, E-business; E-marketing;
Certifications
- Google Advertising ProfessionalGoogle2015