Mehdi Haddache

Assisting Activation Managers with product launches and strategic recommendations for Europe.

Competitive & strategic intelligence, reporting through performance reviews and market analyses.

Performance analysis (KPIs), launch monitoring, price and margin tracking for the brand portfolio.

Managing campaign/product launch projects: from briefing animation assets to monitoring their online implementation on e-Retailer sites, in coordination with an external agency and the Artistic Direction.

• Contributing to the development of guidelines for European markets (e-merchandising, enriched brand content, Social media activations, CRM, etc.).

• Ensuring compliance with the Graphic Charter on brand spaces and the proper use of assets.

• Analyzing performance and preparing campaign reports with recommendations.

• Competitive benchmarking and analysis of tech & digital innovations.

• Developing the newsletter to foster an internal E-Retail culture.

Implementing and monitoring the development strategy of Givenchy.com for the EMEA region.

• Participating in the buying of Ready-to-Wear (RTW) for e-commerce.

• Participating in various projects for both the e-commerce site and e-concessions.

• Supporting the e-merchandising team in updating the catalogs for each market, as well as the merchandising teams of Parisian stores.

• Assisting in the preparation of weekly and monthly analyses.