Freelancer profile translated to English.
Back to original languageAbout Mehdi
A graduate of the Sorbonne and the INSEAD Business Foundations program, I support brands (Luxury, Beauty, Lifestyle) in optimizing their digital presence and international e-Marketing performance.
My experience within groups such as LVMH (Givenchy), Chanel, and L'Oréal has allowed me to develop a dual culture: the demand for brand image and a results-oriented mindset.
Italian
Native or bilingual
French
Native or bilingual
English
Fluent
Arabic
Conversational
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- L'ORÉALOperational & Digital Marketing Assistant (EU)July 2025 - December 2025 (5 months)Assisting Activation Managers in product launches and strategic recommendations for Europe.Competitive & strategic intelligence, reporting through performance reviews and market analyses.Performance analysis (KPIs), launch monitoring, pricing, and margins for the brand portfolio.
- CHANELE-Retail & Digital Project Manager - EMEAJanuary 2025 - July 2025 (6 months)Managing campaign/product launch projects: from briefing animation assets to monitoring online publication on e-retailer sites, in coordination with an external agency and the Artistic Direction.• Contribution to the development of guidelines for European markets (e-merchandising, enriched brand content, Social Media activations, CRM, etc.).• Ensuring compliance with the Graphic Charter on brand spaces and proper use of assets.• Performance analysis and campaign review reports with recommendations.• Competitive benchmarks and tech & digital innovations.• Newsletter development to foster an internal E-Retail culture.
- GIVENCHYDigital & E-Commerce AssistantJanuary 2024 - July 2024 (6 months)Implementation and monitoring of the Givenchy.com development strategy for the EMEA region.• Participation in buying Ready-to-Wear (RTW) for e-commerce.• Participation in various projects on both the e-commerce site and e-concessions.• Support to the e-merchandising team for updating market catalogs, as well as Parisian boutique merchandising teams.• Assistance in conducting weekly and monthly analyses.
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Education
- Business Foundations Programme (MBA)2025Business Foundations Programme (MBA
- Master in International Management and CommerceSorbonne Université2025Master Management et Commerce International