Paul Grosjean

Former founding member of the BNI Rabat Connections group, one of the largest in the Kingdom in terms of business and influence.

I lead Parallax Stud.io, a Franco-Moroccan architectural visualization studio based in Rabat, at the heart of a unique positioning: the rigor of European standards, the agility of an African structure, and game-changing prices.

An architect by training (ENSA Versailles), I founded Parallax with a simple conviction: an architectural image must sell even before the building exists. Not just represent – convince, move, decide.

Our team of 15 specialists masters the entire ArchViz production chain: 2D and 3D photorealistic renders, cinematic animations, 360° views, virtual reality, and generative artificial intelligence. Each project is handled with the most demanding BIM workflows – ArchiCAD, D5 Render – and delivered within the deadlines our European clients impose.

What we concretely offer: the responsiveness of an integrated studio, the quality of a premium provider, and a cost structure that allows our clients to reinvest where it matters. Architecture firms, developers, institutional clients: we become their outsourced, discreet, reliable, and creatively ambitious ArchViz studio.

Our clients are in France, Europe, and beyond. Our Moroccan roots are our acknowledged competitive advantage – not a compromise.

If you are looking to enhance your next project with visuals that make a difference, let's talk.

Paul Grosjean – Artistic Director, Parallax Stud.io

On three occasions, I was invited as an adjunct professor at the International University of Rabat (UIR), where I taught courses to first and second-year architecture students. These sessions focused on the fundamentals of IT tools applied to design: 3D modeling on SketchUp, retouching and composition on Photoshop, and real-time visualization with Twinmotion. An experience that taught me as much about pedagogy as about my own practice – teaching is also about clarifying what one truly knows how to do.