Mehdi Choukri, Art Direction

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Description

Art direction that makes sense. Not noise.

→ Freelance Art Director

Branding & visual identity
Graphic & UI/UX Design
Print, motion design, 3D
Generative AI applied to design

→ What I do

Design clear, durable, and functional visual systems
Connect strategy, storytelling, and execution seamlessly
Contribute from art direction to production

→ My strengths

Ability to make the right choices, at the right time
Skill in simplifying, prioritizing, and arbitrating
Working with high standards, even under pressure or tight deadlines

→ What sets me apart

Discernment
Identifying the essential and eliminating the superfluous
Prioritizing when everything seems important
Choosing solutions that are right, not just visible
Deciding with consideration for meaning, usage, and constraints

Looking forward to discussing and collaborating on your creative projects. 👋

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Arabic
Fluent

Workplace preferences

Can work on-site

Strasbourg (up to 50km)

Lisaa Strasbourg
Art Direction
January 2024 - January 2025 (1 year)
Strasbourg, France
Art direction for the school's visual communication. Creation of signage and wayfinding. Design of end-of-year catalogs. Photo & video for internal/external communication. 3D modeling of the school for Augmented Metaverse.
Art Direction Graphic Design Project Management Social Media Administrative Management
Paritel
Motion Design
January 2023 - January 2024 (1 year)
Schiltigheim, France
2D/3D motion videos for educational materials (clients & sales department). Writing of specifications. Scriptwriting. Motion project management.
Adobe After Effects Project Management Graphic Design Illustration Storytelling
Lowlylabs
Graphic Design
April 2022 - May 2023 (1 year and 1 month)
Gold Coast, Australia
Visuals for live Twitter podcasts. Short animations and GIFs for social media. Visual creations for upcoming content. Posters and designs for the Discord community.
Motion Design Community Management Podcast Social Media

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Signup to reveal

Master
Lisaa Strasbourg
2025
Master
Bachelor
Lisaa Strasbourg
2023
Bachelor

Check out Mehdi's education