Freelancer profile translated to English.
Back to original languageAbout Mehdi
Hello 👋
If you are reading this, you likely have a data and/or analytics challenge that I can help you with!
1️⃣ Who am I? 🧑🏻💻
Specialized consultant in data & analytics with +7 years of experience, I have assisted all types of companies in collecting, validating, analyzing, and exploiting their data.
2️⃣ How can I help you? 👇
- Audit of analytics/media data collection, understanding discrepancies
- Design of measurement plan (tracking/tagging plan), integration monitoring and acceptance testing
- GA4 migration from A to Z
- Advanced configuration of your Tag Manager
- Tracking your conversions for media agencies
- Implementation of Analytics, Ads, and CRM solutions
- GDPR compliance
- Implementation of visitor consent management solutions
- Server-side tracking (Analytics, Facebook CAPI, Google Ads, TikTok, Snapchat, ...)
- Visualization of your data & performance (dashboarding)
- Setting up data warehouses (BigQuery)
- Data activation
- Conversion Rate Optimization, A/B Testing
- And many other topics 😀
3️⃣ My methodology?
- Needs assessment and understanding of your project
- Precise definition of scope (methodology, deliverables, deadlines, costs)
- Monitoring project progress and explaining implemented solutions
- Presentation and delivery of work performed
- Support and after-sales service if needed
🎯 Objectives:
- Collect and validate your data
- Facilitate its reading, understanding, and analysis to make better business decisions (acquisition, marketing mix, steering)
🏆 My golden rules: availability, communication, rigor
4️⃣ Let's discuss your project 📩📞
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French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- EnedisLead Digital Data AnalystENERGY AND UTILITIESJune 2024 - Today (2 years)Lead Digital Data Analyst for Enedis. Supervision of a Digital Data Analyst team.
- DecathlonDigital Data AnalystApril 2023 - May 2024 (1 year and 1 month)Digital Data Analyst for their largest e-commerce sites in Europe and worldwide.
- PrimelisSenior Data & Analytics ConsultantCONSULTING AND AUDITSMarch 2022 - March 2023 (1 year)92300 Levallois-Perret, FranceSenior Data & Analytics Consultant for a portfolio of clients across various sectors. Work on their entire Marketing Data ecosystems.
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Education
- Master's degree, Marketing Strategy & Data AnalyticsPSB Paris School of Business2020Master's degree, Marketing Strategy & Data Analytics
- Executive Education, Certificate Data & AnalyticsESCP Business School2021Executive Education, Certificat Data & Analytics